Marketers

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never quite happened.

H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product.

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.

Differin, which produces over-the-counter gels and patches to treat acne, wanted to reach teens facing their first breakouts – and do it in a way that felt real.

Manscaped’s CMO Marcelo Kertész on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, long-term growth.

E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms.

Leila Brillson spoke with AdExchanger about The Onion’s marketing strategy and the unique challenges – and opportunities – that come with monetizing the infamous satirical news site.

Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network.

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.

Deli meat company Land O’Frost has been leaning into a new MMM approach to figure out which opportunities it’s been overlooking – or even inhibiting.

The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad Context Protocol, or AdCP.

On Tuesday, game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic.

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

New Yorkers are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch.

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned frustrating.

Mike Hauptman, co-founder of AdLib, discusses the company’s evolution and how AI is changing the future of both AdLib and ad tech as a whole.

Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.

Last year, Shipt went hunting for a DSP, eyeing new programmatic reach and hyper-local targeting down to the ZIP code.

Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.

Panso, a CRM for restaurants, gives folks in the restaurant business a 360 view of their guests which can be used to send targeted and personalized email and SMS campaigns.

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.

Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.

Bluefish helps advertisers track and optimize how they show up in an LLM’s search results. Its latest funding will expand its team and product suite.

Programmatic OOH and video ad platform Adomni wants to make DOOH approachable to more small and local businesses by simplifying the process and lowering the cost.

The ad tech startup Vaudit, founded last year by Mike Hahn, aims to automate the process of campaign reconciliation atop major ad platforms.