AdExchanger https://www.adexchanger.com/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 30 Jan 2026 19:32:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger https://www.adexchanger.com/ 32 32 The Prebid Episode https://www.adexchanger.com/the-big-story/the-prebid-episode/ https://www.adexchanger.com/the-big-story/the-prebid-episode/#respond Fri, 30 Jan 2026 14:37:17 +0000 https://www.adexchanger.com/?p=451066 Prebid is on a roll: It will take charge of a seller agent, part of AdCP, and Amazon’s integration with Prebid is in beta. But there’s one sticking point: Microsoft is not going to cache video ad creatives anymore that come through Prebid, leaving publishers scrambling for an alternative.

The post The Prebid Episode appeared first on AdExchanger.

]]> https://www.adexchanger.com/the-big-story/the-prebid-episode/feed/ 0 TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That? https://www.adexchanger.com/ctv-roundup/tv-ad-buying-is-massively-siloed-can-ai-help-change-that/ https://www.adexchanger.com/ctv-roundup/tv-ad-buying-is-massively-siloed-can-ai-help-change-that/#respond Fri, 30 Jan 2026 08:00:39 +0000 https://www.adexchanger.com/?p=450983 Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down the silos plaguing modern-day video advertising. Despite industry discussions around channel convergence, “most marketers’ […]

The post TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That? appeared first on AdExchanger.

]]> https://www.adexchanger.com/ctv-roundup/tv-ad-buying-is-massively-siloed-can-ai-help-change-that/feed/ 0 Comic: Welcome, Monsters! https://www.adexchanger.com/comic-strip/comic-welcome-monsters/ https://www.adexchanger.com/comic-strip/comic-welcome-monsters/#respond Fri, 30 Jan 2026 05:15:03 +0000 https://www.adexchanger.com/?p=451029 Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Welcome, Monsters! appeared first on AdExchanger.

]]> https://www.adexchanger.com/comic-strip/comic-welcome-monsters/feed/ 0 Cadent Gets Direct; Curating YouTube, Netflix-Style https://www.adexchanger.com/daily-news-roundup/cadent-gets-direct-curating-youtube-netflix-style/ https://www.adexchanger.com/daily-news-roundup/cadent-gets-direct-curating-youtube-netflix-style/#respond Fri, 30 Jan 2026 05:03:24 +0000 https://www.adexchanger.com/?p=451045 All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle.

The post Cadent Gets Direct; Curating YouTube, Netflix-Style appeared first on AdExchanger.

]]> https://www.adexchanger.com/daily-news-roundup/cadent-gets-direct-curating-youtube-netflix-style/feed/ 0 NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins https://www.adexchanger.com/tv/nbcuniversal-is-hoping-their-live-sports-keep-delivering-advertising-wins/ https://www.adexchanger.com/tv/nbcuniversal-is-hoping-their-live-sports-keep-delivering-advertising-wins/#respond Thu, 29 Jan 2026 19:26:33 +0000 https://www.adexchanger.com/?p=451022 Sports content is significant part of NBCUniversal's streaming growth, and political tensions could impact its upcoming broadcasts.

The post NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins appeared first on AdExchanger.

]]> https://www.adexchanger.com/tv/nbcuniversal-is-hoping-their-live-sports-keep-delivering-advertising-wins/feed/ 0 What’s Next For ChatGPT Ads: The Facts And The Theories https://www.adexchanger.com/ai/whats-next-for-chatgpt-ads-the-facts-and-the-theories/ https://www.adexchanger.com/ai/whats-next-for-chatgpt-ads-the-facts-and-the-theories/#respond Thu, 29 Jan 2026 17:31:01 +0000 https://www.adexchanger.com/?p=450997 Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

The post What’s Next For ChatGPT Ads: The Facts And The Theories appeared first on AdExchanger.

]]> https://www.adexchanger.com/ai/whats-next-for-chatgpt-ads-the-facts-and-the-theories/feed/ 0 ‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry https://www.adexchanger.com/platforms/i-am-a-lucky-and-thankful-man-remembering-openx-ceo-john-jg-gentry/ https://www.adexchanger.com/platforms/i-am-a-lucky-and-thankful-man-remembering-openx-ceo-john-jg-gentry/#respond Thu, 29 Jan 2026 16:11:25 +0000 https://www.adexchanger.com/?p=450980 What are we if not the sum of our anecdotes? The stories, fragments and moments that pop to mind when someone says our name. John Gentry died on January 14 after a long battle with cancer. He was the CEO of OpenX for six years. He was at the helm when OpenX sued Google over […]

The post ‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry appeared first on AdExchanger.

]]> https://www.adexchanger.com/platforms/i-am-a-lucky-and-thankful-man-remembering-openx-ceo-john-jg-gentry/feed/ 0 Xumo Gets Direct With The Trade Desk https://www.adexchanger.com/tv/xumo-gets-direct-with-the-trade-desk/ https://www.adexchanger.com/tv/xumo-gets-direct-with-the-trade-desk/#respond Thu, 29 Jan 2026 15:00:37 +0000 https://www.adexchanger.com/?p=450966 Supply-path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing out – especially in the CTV category. Which explains why Xumo, the TV and streaming distributor jointly owned by Comcast and Charter, announced on Thursday that it is integrating with OpenPath, The Trade Desk’s direct-to-publisher […]

The post Xumo Gets Direct With The Trade Desk appeared first on AdExchanger.

]]> https://www.adexchanger.com/tv/xumo-gets-direct-with-the-trade-desk/feed/ 0 Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents https://www.adexchanger.com/publishers/prebid-takes-over-adcps-code-for-creating-sell-side-ai-agents/ https://www.adexchanger.com/publishers/prebid-takes-over-adcps-code-for-creating-sell-side-ai-agents/#respond Thu, 29 Jan 2026 14:00:28 +0000 https://www.adexchanger.com/?p=450967 The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned header bidding software into an open-source standard announced on Thursday that it’s taking ownership of code developed using Ad Context Protocol (AdCP) that will […]

The post Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents appeared first on AdExchanger.

]]> https://www.adexchanger.com/publishers/prebid-takes-over-adcps-code-for-creating-sell-side-ai-agents/feed/ 0 AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google? https://www.adexchanger.com/daily-news-roundup/thursday-29012026/ https://www.adexchanger.com/daily-news-roundup/thursday-29012026/#respond Thu, 29 Jan 2026 05:03:52 +0000 https://www.adexchanger.com/?p=450946 AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content.

The post AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google? appeared first on AdExchanger.

]]> https://www.adexchanger.com/daily-news-roundup/thursday-29012026/feed/ 0