‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry
To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.
Webinars
On Demand
Wired for Weather: How Mother Nature impacts emotions, shapes memories, and changes decisions
What if you could predict not just the weather—but how your customers feel because of it, and what they’ll do? The Weather Company partnered with Neuro-Insight, a leading neuroscience firm, to map what happens to the brain in different weather conditions. The findings are striking: weather doesn’t just influence behavior on the surface—it rewires mood, memory, and decision-making at a subconscious level, where 90% of decisions are made. Your consumers don’t just dress differently in different weather—they think differently. And when you align your messaging to match, ROI climbs—by nearly 20%. Weather is one of the most powerful signals in marketing. If it’s not part of your strategy, you’re leaving emotion, attention, and impact on the table. Join The Weather Company to learn more about how marketers can use weather’s impact on mindsets and decision-making to improve KPIs.
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Planning for 2026: How Marketers Can Leverage Samsung Ads for Driving Maximum Impact During Key Moments
Are you ready to dominate 2026? With major events like the Super Bowl, Winter Olympics, FIFA World Cup and other key moments on the horizon, marketers need a winning strategy to engage audiences and maximize ROI. This session will equip you with the CTV know-how to be successful in 2026. Don’t miss this opportunity to future-proof your marketing strategy.
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A Proven Recipe for Full-Funnel Retail Media Success
In today’s ever-evolving media landscape, advertisers face the daunting challenge of navigating a sea of complex platforms, capabilities, and choices to allocate budgets effectively. This webinar will help simplify the complexity, equipping advertisers with straightforward, effective ad-buying strategies to help drive strong outcomes. Experts from Instacart and Flywheel will share actionable insights, cutting through the noise to help you unlock smarter media investments.
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A View From Walled Gardens: Creating more efficient media quality strategies for the age of AI
Media quality has become a key requirement for Fortune 500 brands — yet the definitions, metrics, and methodologies behind it remain a moving target. With so much change, it begs the question: do marketers know exactly what they’re paying for? As the leader in brand safety and suitability, Zefr will unpack the critical differences between media quality across the open web and social walled gardens, helping advertisers ensure that every verification dollar is delivering real value.
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Understanding Digital Out-of-Home Measurement Beyond Impressions
As advertisers increasingly lean into digital out-of-home (DOOH) advertising for its high visibility, contextual relevance, and technological advancements, they also seek greater accountability and performance transparency. In this webinar, you’ll understand how to measure your DOOH campaign and turn impressions into quantifiable business outcomes.
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How Unifying Creative & Media Drives Advertising Efficiency and ROI
This webinar will dissect the common causes of friction and explore why bridging the gap between creative and media has never been more critical. Attendees will gain practical insights into actionable practices and considerations to unify these operations, ultimately raising the bar on campaign efficiency, agility, and overall effectiveness.
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CAUSAL ATTRIBUTION CLINIC: How to use causal multipliers and triangulation to drive growth for your brand
We’ll walk through a simple forecasting exercise to showcase how using last click data to build forecast can lead to misaligned expectations for business performance and how causal multipliers can help correct your forecasting accuracy.
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Boost Your Holiday ROI: 5 Tips to Make Your CTV Ads Work Smarter
This webinar will explore the influential CTV, macroeconomic and industry trends during the holiday season to help you optimize your 2025 holiday advertising strategy to uncover opportunities to drive more than 5x ROI.
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The Emergence of B2P Marketing
Join us for an in-depth thought leadership conversation on the direction of B2P marketing – what is it, how it’s new, and how it can benefit your marketing efforts. Plus, using your data more efficiently to cut out the clutter and reach decision makers.
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Agencies and Marketers: Align your Data and Align your Results
Understanding the impact of campaigns, ads and content allows marketers to improve performance over time; but if these metrics are not connected to the ones that the brand uses to run their business, how impactful will they really be? Tune in to find out how to align your data strategy.
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That’s the way the cookie crumbles – supply considerations in 2025
As the digital landscape continues to evolve, publishers face myriad challenges and opportunities in 2025. The dynamic nature of regulatory changes and the shifting policies of ad-tech giants are reshaping how publishers operate and monetize their content. This discussion will delve into the key considerations publishers must navigate to thrive in this changing environment.
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How Full-Funnel Marketing Strategies Drive Growth: Leverage Best Practices From Top Retail Marketers
Retail advertisers face many challenges ranging from competitive industries and locations to choosing from a large variety of marketing options. How can retail brands maximize relevance and ultimately increase online and in-person sales? Discover how Simpli.fi helped The Container Store and Costa Farms do exactly that by leveraging precise targeting solutions to create custom strategies. Join us to gain insights into retail marketing strategies and learn about the latest in programmatic advertising technology.
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Marketing goals giving you a headache? How affiliate marketing achieves them all
Tuesday, July 16, 2024 at 11 am ET Tune in to hear how the affiliate channel has evolved into a gateway for novel advertising solutions and ecommerce technologies. And meet a selection of these businesses to find out first-hand how they’re helping online brands transform their sales and marketing efforts.
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Unveiling the 2024 Sponsored Products Benchmarks: A Roadmap to Retail Media Success
Wednesday, April 3, 2024 at 12pm ET In this webinar, you will explore seasonal trends, ad inventory distribution, and the strategic use of sponsored products across different product categories. Attendees will learn about the opportunities and gaps in sponsored product coverage, as well as the top categories maximizing ad opportunities.
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2024 Trends and Planning – Introducing an ID-less World
Thursday, January 11, 2024 at 11am ET In this webinar, dive into the world of programmatic media buying strategy and gain a comprehensive understanding of how to navigate the changes in the advertising ecosystem. Stay ahead of the game and equip yourself with the skills needed to thrive in the evolving advertising landscape of 2024.
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How to Meet your Best Customer… Again.
Join Jason Oates, Chief Business Officer at LiveIntent, to learn how to enrich the customer experience and exceed expectations, as well as unleash untapped revenue potential with cutting-edge monetization tools.
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2024 Preview: AI, Consumer Behavior, and the Latest in Ad-tech
Join Nola Solomon, SVP of Go-to-Market at Criteo, for this educational webinar as she discusses the trends for 2024 and how Growth Marketers should prepare accordingly.
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The CTV Questions You Didn’t Know You Should be Asking
Join Ben Brenner, VP of Solutions Engineering at Digital Remedy, for an engaging session on the CTV questions that brands and agencies should ask potential performance marketing partners on cost, campaign outcomes, reporting, and incrementally.
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DO Cross the Screens: Why Digital Marketing Channels Work Better Together
Join us to discuss how an omnichannel approach to digital marketing can drive (and enhance) performance across every screen your audience is glued to. We’ll also explore why CTV is the perfect anchor point for establishing a cohesive marketing strategy that can extend messaging from one channel to the next (and back again).
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The Power of Consolidation for Cost-Effective, Real-Time Insights
In this webinar, we will explore the benefits of consolidating data analysis tools to provide real-time insights, discuss the challenges faced by ad tech companies in managing large datasets, how consolidation can simplify the process, and more.
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Your Cheat Sheet for the Best Performing CTV Strategies
Join Allie Lindly of MNTN as she shares key insights from MNTN’s first-party research. She will be reviewing how top advertisers have found success on the MNTN platform, how to apply those learnings to your own CTV campaigns, and provide the blueprint you need to make the most of the TV screen.
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Balancing Performance and Brand to Fuel Growth
As brands mature, driving growth isn’t just about direct response—it’s about broadening audiences, building consideration, and fueling long-term demand. Learn how Square is rethinking media's role in expanding reach and awareness to resonate with potential customers while maintaining strong performance foundations.
View On DemandMust Read
Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents
The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.
Meta Bets That Its Ad Machine Can Fund Its AI Dreams
Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.
Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.
PODCAST: The Big Story
Guess Its AdsGPT Now?
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media
This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018