Content Studio Archives | AdExchanger

Why Political Advertisers Can’t Afford Unverified Reach In 2026

AdExchanger Content Studio — Mon, 12 Jan 2026 13:00:06 +0000

Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has introduced challenges that campaign managers are still working to navigate. While connected TV (CTV) promises precision and flexibility, the reality facing political advertisers today is far more complex and less standardized. As dollars move from traditional TV to […]

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Viewers Don’t Just Want To Watch Your Ads. They Want To Interact With Them

AdExchanger Content Studio — Tue, 06 Jan 2026 13:00:34 +0000

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us something important about how they want to experience advertising. They want to do more than watch; they want to engage. How do we know? We asked. We partnered with Publicis Media and third-party research firm Latitude to […]

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Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling

AdExchanger Content Studio — Tue, 23 Dec 2025 13:00:47 +0000

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data isn’t surprising. Programmatic has solved a real problem by helping brands reach TV viewers with targeted precision at much lower costs. […]

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CTV In 2026: Three Priorities Every Advertiser Must Get Right

AdExchanger Content Studio — Tue, 16 Dec 2025 13:00:32 +0000

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s shifting heading into 2026 for CTV are the expectations around how it should perform, integrate and deliver value. Our latest study with Advertiser Perceptions shows that […]

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Predict Or Perish: Why Performance Marketing Must Evolve With AI In 2026

AdExchanger Content Studio — Tue, 09 Dec 2025 13:00:02 +0000

Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before triggering campaigns. But in today’s fractured landscape, those signals can arrive too late. Shoppers drift between screens, compare across retailers and move in and out of consideration silently, long before any intent becomes trackable. By […]

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App Installs Aren’t Enough: Why Marketers Need Life Cycle Measurement In The AI Era

AdExchanger Content Studio — Thu, 04 Dec 2025 13:00:18 +0000

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the weakest links in modern marketing. For years, most attribution models have stopped at the install. A campaign drives a download, a metric gets logged, and […]

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Overcoming The AI ‘Confidence Gap’ Among US Marketers

AdExchanger Content Studio — Wed, 03 Dec 2025 13:00:47 +0000

There’s a paradox at play in how marketers are adopting artificial intelligence. Eighty-seven percent of US advertisers say they plan to increase AI usage over the next 12 months. But only 45% feel confident in their understanding of how AI-powered technologies work. That 42-point gap is an indicator of early friction in AI adoption. We […]

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Beyond The Magic Button: How Domain Expertise Transforms AI Analytics For Advertising

AdExchanger Content Studio — Tue, 25 Nov 2025 13:00:07 +0000

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing vision: marketing teams asking questions in plain English and getting instant insights without SQL expertise or analyst bottlenecks. But generic AI tools often stumble when confronting the specialized […]

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AI Without Context Won’t Drive Commerce Outcomes

AdExchanger Content Studio — Mon, 24 Nov 2025 13:00:01 +0000

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and it’s working. Creative is more personalized, targeting is sharper and optimization happens in real time. AI has proven remarkably effective at identifying patterns, predicting outcomes and driving gains across key metrics. Yet many marketers are still […]

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Closing The Sound Gap: Why Audio Deserves A Bigger Place In The Omnichannel Mix

AdExchanger Content Studio — Fri, 21 Nov 2025 13:00:08 +0000

Take a moment to think about how your day sounds. Maybe you start with the sound of your alarm, followed by a quick news briefing from your smart speaker while you scroll through emails. Your favorite podcast keeps you company during your commute. Your to-go playlist helps you get in the zone at the gym. […]

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