Opinion

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. I recently provided commentary for a Wall Street Journal article about the Do Not Track (DNT) proposal being crafted by the World Wide […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global innovation director at Essence. It’s a slightly sensationalist headline, I admit. It’s been a while since I contributed to this series and I […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. There is a remarkable lack of symmetry in a traditional ad tech and ad buyer relationship. The ad tech company’s technology is invisible to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, senior vice president and global head of data at dunnhumby. There has been a veritable explosion of new CxO titles in the last decade. We now seem to […]

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Goldberg, digital practice lead at Empirical Media. The recent NewFronts were super cool. Ambitious content, breakthrough ideas, blowout parties, even the guy who sings “Happy” wearing that weird hat. There is no doubt it […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, vice president of insights and technology at Mediasmith. In the world of ad tech, analogies are easy to find. They help make complicated matters easier to understand, lighten […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Holly Maust, director of analytics at Moxie. Facebook measurement is no longer as easy as reporting how many likes, fans and shares your brand received. Data sophistication and intuition now play […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Reid Tatoris, co-founder of Are You A Human. In the first season of “Mad Men,” there’s a great episode where the Sterling Cooper team comes across Volkswagen’s famous “Lemon” ad, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kirk McDonald, president at PubMatic. To hear the business pages tell it, ad tech is a category very busy growing up: With high expectations for the industry’s major players, and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. Many recent articles have portrayed programmatic advertising as being in the middle of a vicious cycle, where an onslaught of nonhuman traffic and unviewable […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagen Wenzek, founder of Freestyle Consulting. The question has been around for years. Why don’t we see an improvement in price performance of digital media trades even though we have more electronic […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. The Digital Marketing Association honored data legend Charles Stryker at its recent awards dinner. After accepting his award, he […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. Marketers that successfully innovate in digital possess, without exception, established core competencies that deliver consistent results. These […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. I recently bought a dress at a Uniqlo store in New York. Given the mobile soapbox upon which I typically stand, this […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, CEO at Bizo. Yes, the B2B advertising campaign is in the last throes of death. Don’t believe me? I’ll explain. It all started with the buyer’s journey, which […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Skinner, CEO at MakeBuzz. Marketing data started to become a big deal in the early 1970s. It was the first time household data was structured and organized in databases […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ray Kingman, CEO at Semcasting. I get it. Starting with our first-grade report card and continuing to the last time we pulled our credit report, we’ve feared someone else having […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Susan Zhang, data scientist at PlaceIQ. In the early 1900s, David Hilbert set out to prove the consistency of mathematics by reducing all mathematical statements into a formal language, from […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1], and Ed See, principal at Deloitte for marketing and customer analytics. If you tuned into the Masters Tournament last month, you were treated to a […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, president at Netmining. It seems silly to think that mobile Web usage caught the advertising industry off guard. Existing ad companies, be they agencies or ad tech, were so […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Baker, CEO at DataXu. All marketers are rightly daunted by the cost and complexity of collecting vast quantities of consumer data and connecting it to their specific tastes in […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Shomaker, CEO at AdJuggler. The New York Times recently ran a column by Gary Marcus and Ernest Davis, two professors in NYU’s computer science department, questioning the merits and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yannick Koger, principal consultant, big data and business intelligence, at Infinitive. Yogi Berra once said that it’s tough to make predictions, especially about the future. He could just have easily been talking […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. There has been discussion recently on whether programmatic is a strategy or not. I believe programmatic is not a strategy, but it is strategic. Here’s […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eli Portnoy, general manager at Thinknear. Advertisers at national brands tend to think of location as a targeting tool. If they need to reach people in Los Angeles, for example, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Stockfleth Larsen, chief marketing officer of Adform. Brand marketers love TV. It’s standard, has global reach, scales quickly and is an easy pitch in boardrooms. But most of all, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Allan, chief marketing officer at AddThis. Billions of dollars are being poured into content these days. Chief content officers are in demand, commanding six-figure salaries, while 71% of marketers […]

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Henrik Rode, partner at MediaGroup Performance. Programmatic is a natural fit for financial services firms, but several large obstacles need to be overcome. First, traditional financial media is too expensive, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, vice president of insights and technology at Mediasmith. Part of my job involves evaluating media technology companies. This is extremely fun but is sometimes frustrating. The vibrant marketing […]

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Petty, vice president of global media and partnerships at dunnhumby. When I worked as an analytics consultant in the telecom industry 10 years ago, the incumbent approach was to […]