digital advertising

Fluency plans to invest its new funding into AI and engineering to bring more automation into the platform.

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night.

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more grounded: a push for smarter, actionable, owned data.

A DSP, an SSP, an agency and a publisher walk into a room. Believe it or not, that isn’t the lead-in to a bad joke. It’s the model used by Medialive, a new AI startup that brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) space. Joe Prusz, former CRO […]

It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than one trillion dollars, less than 10% of digital campaigns track brand outcomes.

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes.

GoGo squeeZ CMO Mark Anthony Edmonson shares the key insight that helped his brand expand its audience beyond its traditional target.

Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of a retail media standardization framework on Thursday.

Global advertising revenue grew 6.5% in 2022 and is projected to grow 5.9% in 2023, according to GroupM’s global year-end industry growth forecast. Meanwhile, Magna’s December global ad forecast predicts 4.8% growth in 2023 after 6.6% growth in 2022.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…   Happy July 4! This classic AdExchanger comic was originally published on June 22, 2018.

BuzzFeed’s debut on the public market disappointed, but its advertising business is growing (and it’s planning more acquisitions). Plus, digital advertising in 2021 grew faster than it has in the history of advertising. We explain why.

Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end industry growth forecast. As of December, a total industrywide growth rate of 22.5% is expected for the year 2021. “It’s possible that this is the fastest growth in the history […]

At a critical time for the digital advertising industry – and with lawmakers keeping a close eye on ad tech – the IAB currently has no public policy presence in Washington, DC. AdExchanger has learned that the team’s head, Dave Grimaldi, EVP for public policy at the IAB for nearly six years, stepped down in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Economy Facebook is trying to woo top content creators. But it’s late to the party and lost its halcyon sheen as the spot for influencers and ecommerce brands, reports The New York Times. YouTube is still the backbone of the video creator […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shunned IAB Europe just elected its new board of directors and guess who didn’t make the cut? Google. For the first time in years, Google will not have a representative on IAB Europe’s board. [You can check out the newly elected crop here.] It’s […]

Twitter is integrating the CrossInstall mobile-only DSP it acquired last year with MoPub’s ad exchange platform in a push to woo more performance-based marketers. CrossInstall, which came along with its own bidder and proprietary creative ad formats, has been renamed MoPub Acquire and its team will now be part of MoPub, after having operated as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Happened, Adobe?  Adobe once avidly pursued digital advertising, but its passion has cooled. Insider’s Lauren Johnson spoke with five former employees to understand what happened. A big part of the reason was an unwillingness to do anything that isn’t self-serve, culminating in the […]

On February 12, Maryland became the first state in the country to enact a tax on digital advertising services. The purpose is to ding Big Tech while generating revenue for the state. Maryland estimates that the tax will generate around $250 million in its first year, the majority of which will go toward plugging pandemic-related […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to […]

New York Attorney General Letitia James is leading a bipartisan investigation into whether Facebook engages in anticompetitive behavior to drive up ad prices. James, a Democrat, is being joined in her work, which will also look into whether Facebook’s actions have endangered consumer data and reduced the quality of consumer choice, by eight other state […]

Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed $100 billion after totaling $88 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report. The report, which is conducted by PwC, uses Comscore media metrics to measure audience totals and time spent […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Find Your Audience Some publishers, still reeling from Facebook’s news feed algorithm change, are migrating to YouTube. Hearst, for example, is focusing more efforts on long-form episodic content from flagship magazines like Seventeen, Harper’s Bazaar, Elle and Cosmopolitan, Business Insider’s Tanya Dua reports. Hearst […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Splitsville The long-term agency-client relationship is fading into the past, as major clients like HSBC, Campbell’s and Ford give up decades-long relationships for a fresher approach. In an interview with The Wall Street Journal, Jim Farley, Ford Motor Co.’s president of global markets, said […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fresh Perspective Oath CEO Tim Armstrong and Unilever CMO Keith Weed are being considered for the top job at WPP Group, Financial Times reports. Armstrong, who ran AOL during its $4.4 billion sale to Verizon and now oversees the combined AOL and Yahoo subsidiary, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bespoke Petroleum BP has consolidated its corporate, fuel and castrol marketing business under WPP after an almost year-long review process. The holding company will launch a new unit called Team Energy to provide services for advertising, media, investment, digital, branding, PR and research. Talent […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Membership Has Its Privations A paywall and digital subscription craze has swept newspapers, magazines and new media companies in the past year, but many “will soon realize the size of their ‘real audience’ and will soon realize that they don’t pass the ‘value for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Error Cambridge Analytica has shut down. “The Company is immediately ceasing all operations and the boards have applied to appoint insolvency practitioners Crowe Clark Whitehill LLP to act as the independent administrator for Cambridge Analytica,” the company said in a statement. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC OK Go The Federal Trade Commission is finally at full power. More than a year into Trump’s presidency, the Senate voted Thursday to confirm a full new slate of commissioners: three Republicans and two Democrats. It was in the nick of time. Acting […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Other Giant Google deserves some of the flack that Facebook is almost exclusively catching in the wake of its Cambridge Analytica scandal, writes Christopher Mims for The Wall Street Journal. Mims argues that Google has lax standards for merging data between its various […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Safe Or Sorry YouTube still has a brand safety problem. The media world has had its eyes trained on Facebook for the past month, but CNN reports that more than 300 brands recently ran against YouTube channels featuring violent extremist content, white nationalism, pedophelia […]