CTV spending is flattening, performance is plateauing and buyers are hesitant to push budgets further. The reason is not complicated. When buyers cannot see what they are buying, they cannot commit their spend with conviction.
The 70th annual Cannes Lions moved faster than ever to match the speed of the convergence of convergences happening in the industry. Here are five themes that stood out from the event.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jed Hartman, US President, Channel Factory. The evolution of digital media has unleashed a number of unintended negative consequences. Just to rattle off a few examples: The quest for impression-based scale led to advertisers […]
