facebook

Big TV’s shift to programmatic brings in the performance brands; Meta rolls out premium subscriptions for Instagram, Facebook and WhatsApp; and Yahoo enters the crowded AI search market.

Everyone has an opinion on OpenAI’s revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount.

Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.

Unauthorized ID stuffing, rampant reselling and misaligned signals inflict incredible damage on the programmatic ecosystem. If publishers want to compete with the walled gardens, we must raise our standards. 

Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.

The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.

The number and scope of U.S. laws that require advertisers to disclose the use of AI are limited. But there are some restrictions and guidelines that advertisers must follow to ensure their compliance.

Meta’s sparse settlement payout ends the Cambridge Analytica scandal with a whimper; Google brings dynamic host-read ads to YouTube; and HUMAN uncovers IVT hiding in mobile app downloads.

Judge Mehta defends his light touch in addressing Google’s search monopoly; the de minimis exemption for imports is over, and it could ding Q4 ad spend; and a whistleblower says Meta ignored WhatsApp’s privacy lapses.

Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is always the last resort.

Critics say the FTC’s deal with OMG/IPG prohibits agency practices that don’t exist. And it distracts from legitimate concerns about brand safety news blocking and principal media.

AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit might actually be a good thing.

Classify is entering a crowded space of AI-powered contextual curation offerings. But the company is already teasing some high-profile integrations thanks to its network of well-connected advisors.

AirBNB considers introducing ads (just not right now); antitrust enforcement is about more than shrinking Big Tech; and broadcasters want to get the ball rolling on sports again.

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by […]

WPP’s GroupM is getting a new name; there’s no such thing as a TikTok ban at NewFronts; and Meta’s ad growth prospects might be plateauing.

Meta teased new ad optimization offerings as it touted solid Q1 results. It also hyped its AI agents and its launch of a standalone AI app, while hinting at monetization opportunities.

The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.

Shopify checkout might be coming to ChatGPT; private equity builds a French ad tech stack; and how Meta turning off news in Canada is affecting news access ahead of this month’s election.

Do Google AI Overviews really bring exposure to more websites?; Meta considered an all-ad Instagram feed; and agencies are cautiously optimistic even as tariff concerns threaten upfronts season.

Many well-intentioned advertising standards efforts gather digital dust thanks to industry politics and competing interests. Here’s how the industry can stop sabotaging its own progress.

No punches pulled in another Senate hearing on Big Tech’s excesses; Nielsen’s lawsuits accusing competitors of IP infringement keep getting dismissed; and investors grow wary of Reddit’s closeness to Google.

What’s next after launching a retail media network? Becoming a social ad network, apparently.

Based on the way advertisers deal with publishers, you’d think they were sworn enemies. Our failure to prioritize collaboration on the open web and build a positive value chain has been our collective downfall.

Canadian tech investment firm Redbrick has acquired Paved, a programmatic newsletter platform for publishers that specializes in native ad formats.

YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook?

Google’s AI search drops click-through rates for organic search results to 0.4%; Trump’s China tariffs put the squeeze on Temu; and how other brands could pull back ad spend due to tariffs.