Daily News Roundup Archives | AdExchanger

Cadent Gets Direct; Curating YouTube, Netflix-Style

AdExchanger — Fri, 30 Jan 2026 05:03:24 +0000

All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington Post continues to struggle.

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AI Agents Are The Next Era of Search; Can The CMA Help Publishers Wrest Control From Google?

AdExchanger — Thu, 29 Jan 2026 05:03:52 +0000

AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content.

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When Performance Brands Invade TV; Subscription Conniptions

AdExchanger — Wed, 28 Jan 2026 05:03:21 +0000

Prime Time 2.0 Big TV networks and studios are finally shifting toward programmatic advertising – even for their linear TV spots. And this shift is attracting a new wave of advertisers and transforming what a typical TV ad break looks and feels like. For example, as Digiday reports, Comcast is starting to see net-new ad […]

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WaPo’s Woes; TTD’s C-Suite Turnover

AdExchanger — Tue, 27 Jan 2026 05:01:53 +0000

Democracy dies in darkness, but also in newspaper layoffs; The Trade Desk loses its CFO (again); and start saving up for ChatGPT ads now.

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TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse

AdExchanger — Mon, 26 Jan 2026 05:01:55 +0000

Goodbye for real this time, TikTok ban; Hello to ForbesPredict; and who knows what’s up with Business Insider?

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Can I Help You Find Something?; The Streaming Fortress Prison

AdExchanger — Fri, 23 Jan 2026 05:03:28 +0000

PayPal announced plans to acquire Cymbio, a startup that helps brands improve their presence in AI searches. Plus: Hollywood seems to have forgotten how to do good movie marketing.

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AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count

AdExchanger — Thu, 22 Jan 2026 05:03:04 +0000

Everyone has an opinion on OpenAI's revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount.

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Can Amazon Be Luxurious?; The Declaration Of Dependence

AdExchanger — Wed, 21 Jan 2026 05:03:14 +0000

A Life Of Luxury The internet is a powerhouse for commerce – just not so much when it comes to the luxury category. Although that’s hardly surprising. Over the past several years, fast-fashion and discount-driven marketplaces like Temu, Shein and Amazon have put relentless downward pressure on the cost of luxury items. Now, major retailers are […]

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OpenAI Opens The Box; And BBC Opens Up To YouTube Ads

AdExchanger — Tue, 20 Jan 2026 05:01:58 +0000

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

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Maybe Europe Will Break Up Google; Best Practices For Disclosing AI Ads

AdExchanger — Fri, 16 Jan 2026 05:03:20 +0000

A Google divestiture is still in the cards; the IAB's new framework lays out exactly when to disclose use of AI; and Hershey's doubles down on marketing.

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