The State of Media Execution for Independent Agencies

Framing the Complex Landscape of Digital Media and Path to Agency Growth

Are you ready to navigate the complex landscape of digital media and drive your agency’s growth? Download our comprehensive report, “The State of Media Execution for Independent Agencies,” conducted by Pathlabs in collaboration with AdExchanger. This report is an essential resource for independent agencies aiming to stay ahead in the ever-evolving advertising ecosystem.

What You’ll Learn:

Current Media Execution Models: Gain insights into the media execution strategies and approaches of independent agencies during this period of disruptive change.
Preparing for a Cookie-less Future: Learn how agencies are adapting to the impending loss of third-party cookies and what it means for targeting and personalization.
Impact of AI: Understand how artificial intelligence is reshaping the advertising landscape and what opportunities and challenges it presents for independent agencies.
Navigating Fragmentation: Explore strategies for thriving in a fragmented advertising ecosystem, including the integration of new channels like Connected TV (CTV).

Why Download This Report?

Stay Informed: Stay on top of the latest industry trends and technological advancements.
Strategize Effectively: Equip yourself with actionable insights to improve your agency’s media execution and client management strategies.
Adapt and Thrive: Learn from industry leaders and prepare your agency to adapt to future challenges and opportunities.

SEE THE INSIGHTS

Download the State of Media Execution Report

Tagged in:

Media Execution

Pathlabs

Must Read

in remembrance

‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry

To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.

Publishers

Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

Meta earnings

Meta Bets That Its Ad Machine Can Fund Its AI Dreams

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.

Publishers

Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech

PODCAST: The Big Story

Guess Its AdsGPT Now?

Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.