After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.
When it comes to the red-hot retail media sector, history doesn’t have to repeat itself. Here’s how to add accountability and transparency to a space where those attributes are sorely lacking.
What’s DoorDash’s post-acquisition plan for the retail media ad tech startup Symbiosys?
Going For The Cinematic Effect; Do The Youngs Shop Google?; X Marks The Spot
In the early hours of Monday morning, Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in the US.
Despite the heightened economic uncertainty this year and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward, according to Magna’s latest global ad forecast.
Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product.
Retroactive reinforcement won’t be enough to ensure a fairer and more innovative ad market going forward. The advertising industry needs proactive antitrust enforcement.
On Wednesday, DoorDash announced its acquisition of Symbiosys, a retail search ad startup that launched two years ago. The deal price is $175 million.
The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will.
Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023.
For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media’s revised forecast is just the most recent example.
This week, we’re checking in on Pacvue, an ad-buying platform for sponsored listings and retail search results that sits right at the heart of open programmatic retail media.
Google’s pivot on IP addresses shows it fears competition; the FTC investigates media watchdogs for advising brands not to spend on X; and Mondelez accuses Aldi of copying its snacks.
Classify is entering a crowded space of AI-powered contextual curation offerings. But the company is already teasing some high-profile integrations thanks to its network of well-connected advisors.
Amazon will consolidate its legacy ad APIs into one offering; retail media powers to mobile economy; advertisers aren’t feeling Pride Month this year.
Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.
As AI agents begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.
Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?
Ad spending across RMNs and CMNs is still hindered by incomplete data access and connectivity. Here’s how to bridge that gap.
The CPG holding company Kellanova, which owns Pop Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase-based data to snack on.
Perplexity is thirsty for revenue streams; Marketecture’s media biz grows; and Duolingo goes dark on social after its AI pivot.
Now that all the dust and confetti has settled after the upfronts, negotiations between marketers, agencies, networks and streamers are only just getting started.
Amid the glitz of TV upfront presentations, advertising executives take the stage to talk about things like new audience targeting capabilities or to ballyhoo new ad measurement partnerships. How, though, are we supposed to focus on brand lift statistics when we can all hear Lady Gaga belting a vocal warmup offstage?
Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over brands.
Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as President, Global Retail and Media at Circana.
Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by […]
Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its upfronts presentation on Monday.
CMOs’ ad budgets are flat this year compared to last year, according to Gartner. As a result, CMOs are looking for efficiency wherever they can find it, and AI is a top strategy.
Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its data more accessible.
To those who knew him, John “JG” Gentry wasn’t just a CEO. He was a colleague who showed up with genuine care and curiosity.
The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.
Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP.
Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.
This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018
