audio

Viant struck a deal with IHeartMedia and its Triton Digital advertising platform that will make IHeart’s broadcast radio inventory available through Viant’s DSP.

SiriusXM integrated with Innovid to provide advertisers with the type of impression-level data they get for other digital channels, facilitate more direct comparisons and spur more investment in digital audio.

To fill digital audio’s viewability gap – or audibility gap – audio-focused DSP Audiohook is launching a new podcast measurement panel.

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix.

True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. So Sony Music Entertainment is turning to sentiment analysis to address buyer concerns.

Brands need more automated tools for buying podcast ads at scale, says Publicis Groupe. Now, Barometer will provide brand safety rankings for all of Acast’s podcast inventory to assist pre-campaign planning.

On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops.

Seeking to bring more precision to the conversation, on Tuesday, AI content evaluation and generation company Seekr announced the launch of Align, a tool developed with Oxford Road that rates the “civility” of podcast discussions.

On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio.

if programmatic audio keeps chugging along in its growth, it could make up a sizable share of audio in a few years’ time.

Omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced an integration with iHeartMedia-owned Triton Digital, a streaming audio and podcast tech company.

Years ago, as the tide turned against top digital publishers like BuzzFeed, Vice and HuffPost, there was a minor renaissance of small or one-person publishers with a podcast and newsletter. Now comes the hard part: Proving it was the right move.

Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets.

iHeartMedia is betting big on its B2B Podcast Network as a way to reach a coveted and hard-to-reach audience: marketers.

The dynamic creative company A Million Ads, which focuses on the audio market, launched a new personalization product Wednesday that changes creative elements like voice, sound effects and companion images based on who the customer is.

Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting pullback, Thursday’s IAB Podcast Upfront took place over one day, versus last year’s three-day event.

Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the moment based on their intent.

On Tuesday, Barometer announced $2.25 million in its latest fundraising round, bringing the company’s total to roughly $4.2 million since 2019.

In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible sonic logo variations before settling on its final choice.

Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. The move is part of Spreaker’s strategy to become the Google AdSense of the podcasting world.

Tostitos recently implemented sonic branding and a new sonic logo into its cross-channel media campaigns and has been spending more on streaming audio channels. Audio now makes up between 30% and 40% of any given Tostitos campaign – or more, depending on the KPI.

Podcast listeners bear a striking resemblance to CTV audiences. The majority (62%) of weekly podcast listeners regularly stream ad-supported content, according to research from Acast, a podcast monetization and distribution platform.

Vibenomics announced a $12.3 million Series B round on Tuesday, led by Panoramic Ventures, bringing its total funding to just over $30 million. Vibenomics expects to grow its roster of 6,000 retail locations (just over half of which are grocery stores like Hy-Vee, QuikTrip, Kroger and GetGo) to more than 20,000 locations by the end of 2023.

The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. But ad agencies say the technology powering podcast-based marketing is not sufficiently developed to deliver what advertisers need to effectively target impressions and measure campaign effectiveness. And they believe the industry should do more to address brand safety concerns around podcast content.

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it’s growing twice as fast as the internet advertising market as a whole, according to a report on podcast ad revenue released by the IAB and PricewaterhouseCoopers on Monday.

Podcast monetization is often framed as a zero-sum game that pits the intimacy of host-read ads against the scale of programmatic. Gumball, a startup focused on streamlining the process for buying host-read ads in podcasts, is aiming to combine the two.

McDonald’s has been criticized for alleged bias against Black-owned media. But McDonald’s recently struck a multiyear advertising deal with Pod Digital Media (PDM) as part of an effort to increase its ad spend with minority content creators and expand its reach with diverse audiences.

From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched AudioID, an identity solution powered by its supply-side platform, AdsWizz.

Sometimes, capturing a shopper’s heart and mind involves their ears. On Thursday, Place Exchange, a supply-side platform for out-of-home inventory, said it will start facilitating programmatic audio-based ad buys in grocery and drug stores through its partnership with Quotient, a digital ad services platform for retailers. The audio inventory will come courtesy of InStore Audio […]

Podcast discovery can be as challenging for advertisers as it is for consumers. “It’s a mass reach vehicle, but the targeting and anti-targeting that advertisers can do in podcasts has been very manual in nature,” said Claire Fanning, VP of ad innovation strategy at SXM Media, the newly launched unified sales team that combines Pandora, […]