Artificial Intelligence

Have agency holdcos put too many eggs in the AI basket?; Temu has come back to us now at the turn of the tariff tide; and Cloudflare wants to help sites from getting scraped.

Where would the New York Times be without its recipes?; Cannes Lions deals with controversy; and Netflix wants to get ultra-personal with its ads.

Sometimes it takes an outsider to point out the obvious: There was a lot of talk about AI in Cannes, but where is the real ad tech innovation?

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Despite publicly hyping AI, advertisers remain privately skeptical; AI aims to replace agencies, but tech complexity makes them more valuable partners; and Americans aren’t paying for news.

US Bank CMO Michael Lacorazza on the brand’s novel use of AI: Creating avatars of key target customers to capture insights and inform ad creative.

What’s behind the drop in CTV CPMS; the UK CMA sets its antitrust sights on Google Search; and gen AI job cuts decimate another marketing department.

Instead of trying to reduce AI hallucinations, AI startup Springboards is leaning into them, intentionally generating inaccurate, absurd outputs to spark creativity.

After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.

From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.

Charlotte Maines, Head of Fire TV, Alexa, and Tablets at Amazon, joins AdExchanger to discuss how AI is revolutionizing content discovery, advertising, and the connected home. From personalized recommendations to voice-powered engagement, she reveals how Amazon’s ecosystem is driving immersive brand experiences. Discover how AI and cross-device innovation are shaping the future of streaming and […]

AI app marketplace Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares revenue from ads placed in these responses.

Expect more ad agency holdco consolidation in the next year; people are starting to talk like ChatGPT; inside the weirdness of matching political funds.

With no-click generative AI search gaining steam, here’s how publishers can thrive when search traffic disappears.

The Amazon DSP vs. The Trade Desk rumor mill; How SharkNinja has stayed sharp; Why nothing beats organic.

Content aggregators are winning while actual journalism suffers; users say they hate Meta bringing ads to WhatsApp, but Meta’s research says otherwise.

Economic uncertainty provides the perfect scenario for demonstrating marketing’s essential role in driving growth, resilience and adaptability. Here are actionable strategies CMOs can take to thrive amid market volatility.

YouTube finds new ways to crack down in ad-blockers; the Better Business Bureau takes swipes at AI marketing; and Gen Z only trusts digital-native brands.

If journalists don’t decide the best use of AI in journalism, then AI firms will decide for them, says Christian Broughton, CEO of The Independent,

The past two decades have left publishers struggling to effectively compete with “easy buttons” from tech giants and UGC behemoths. The ad tech industry must proactively support publishers with solutions tailored to their needs.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Meta changes up its strategy for tackling improper AI advertising; ICE is proving bad for business; and agencies are worried about their jobs.

On Thursday, French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital.

Open Intelligence is WPP’s Media’s new solution to help advertisers make sense of their data and use it in more ways, with a longer-term goal of decentralizing data.

Marketing Cloud Next is designed to automate manual tasks and bring enhanced personalization to customers’ communications with brands through the use of agentic AI.

AGI is Meta’s latest pipe dream; the Nerds Gummy Clusters blueprint for ROAS; and how the gen AI vibe shift could pave the way for “vibe targeting.”

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023.

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media’s revised forecast is just the most recent example.

Kepler’s new tool, Kip AIR, was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but to AI.

Sigma, MiQ’s new AI-powered ad platform, gives advertisers better analytics and attempts to unify the fragmented data landscape.