artificial intelligence Archives | AdExchanger

Meta Bets That Its Ad Machine Can Fund Its AI Dreams

Allison Schiff — Thu, 29 Jan 2026 00:18:36 +0000

Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 capital expenditures – including major AI investments. In other words, Meta is using the cash from its ads business […]

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Comic: “I Need Some Coffee Context Protocol”

Kevvo — Fri, 23 Jan 2026 05:15:37 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Comic: Quarterly Revenue Planning

Kevvo — Fri, 09 Jan 2026 05:15:43 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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AdExchanger Launches Programmatic AI, Expanding Its Leadership In Intelligent Media

AdExchanger — Tue, 06 Jan 2026 21:56:33 +0000

FOR IMMEDIATE RELEASE AdExchanger Launches Programmatic AI, Expanding Its Leadership in Intelligent Media New York, NY — [January 6, 2026] —AdExchanger, part of the Chief Marketer Network, today announced the launch of Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas. Programmatic AI extends AdExchanger’s long-standing role as a trusted […]

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AdExchanger’s Top Comics Of 2025

Allison Schiff — Wed, 31 Dec 2025 06:00:03 +0000

From headline to punchline, AdExchanger’s weekly comics distill ad tech industry news into something our readers can laugh about. Because, yes, the lack of programmatic transparency, the impact that chatbots are having on publisher traffic and the Google ad tech antitrust trial are serious business – but that’s no reason we can’t also have a little […]

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Why The Economist Is An AI Outlier

Allison Schiff — Tue, 09 Dec 2025 11:00:35 +0000

The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s EVP of marketing. It’s steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.

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New Report Finds That Quality Pays Off In Programmatic – And It’s Not More Expensive

Allison Schiff — Thu, 04 Dec 2025 14:00:56 +0000

We all know that we’re supposed to eat our veggies and skip the junk food. But knowing isn’t the same as doing. Marketers instinctively know that better data and higher-quality media drive better outcomes. But bad habits are sticky and they die hard, said Jamie Barnard, CEO of Compliant, a startup that tracks data quality […]

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From Hype To Hyperscale In AI

Allison Schiff — Tue, 02 Dec 2025 11:00:27 +0000

AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.

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Media Intelligence Startup Guideline.ai Aims To Take The Guesswork Out Of Media Planning

Allison Schiff — Mon, 01 Dec 2025 17:15:37 +0000

You know that cliche about “what keeps you up at night”? For agency buyers, it’s often procurement. Procurement teams at brands are responsible for controlling client spending and driving cost efficiencies. From a buyer’s perspective, that usually means stricter budgets and less room to pursue innovation. But instead of only focusing on being faster and […]

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Comic: AI-TA?

Kevvo — Fri, 14 Nov 2025 05:15:01 +0000

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …

The post Comic: AI-TA? appeared first on AdExchanger.