Data Privacy Archives | AdExchanger https://www.adexchanger.com/category/data-privacy/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 22 Apr 2025 16:30:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Data Privacy Archives | AdExchanger https://www.adexchanger.com/category/data-privacy/ 32 32 Google Isn’t Launching A User Choice Prompt For Third-Party Cookies In Chrome https://www.adexchanger.com/data-privacy/google-isnt-launching-a-user-choice-prompt-for-third-party-cookies-in-chrome/ Tue, 22 Apr 2025 16:15:09 +0000 https://www.adexchanger.com/?p=433272 You know that  user choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not happening. Google changed its mind. Going forward, it’ll be business as usual for third-party cookies. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome and […]

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]]> Precise TV Has A New Tool It Claims Can Target Kids Without Sacrificing Privacy https://www.adexchanger.com/measurement/precise-tv-has-a-new-tool-it-claims-can-target-kids-without-sacrificing-privacy/ Thu, 17 Apr 2025 13:00:39 +0000 https://www.adexchanger.com/?p=432632 Kid-focused brands have to jump through a lot of hoops – which isn’t a bad thing. Kids need protection online. But contextual intelligence platform Precise TV is hoping to make it easier for these brands to reach their target audiences without compromising on privacy. On Wednesday, Precise TV formally announced the launch of PACE, a new […]

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]]> Senator Ron Wyden: National Security Threats Will Inform Federal Privacy Law https://www.adexchanger.com/data-privacy/senator-ron-wyden-national-security-threats-will-inform-federal-privacy-law/ Mon, 27 Jan 2025 15:57:40 +0000 https://www.adexchanger.com/?p=426552 When California and 19 other states passed their own data privacy laws, the predominant focus was to protect consumers from overzealous marketers hoovering up and misusing their data. But now people are also concerned about how data might be misappropriated by foreign hackers or state actors, which adds another layer of urgency – and complexity […]

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]]> 2025 Is The Year Ad Tech Goes To The Clouds https://www.adexchanger.com/data-privacy/2025-is-the-year-ad-tech-goes-to-the-clouds/ Thu, 09 Jan 2025 13:48:19 +0000 https://www.adexchanger.com/?p=425367 Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling companies once again to use data to target and attribute ads. Why is ad tech heading to the clouds? The main rationale for why ad tech companies […]

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]]> How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children https://www.adexchanger.com/privacy/how-this-kid-focused-content-company-uses-first-party-data-to-reach-households-with-children/ Thu, 04 Apr 2024 04:40:34 +0000 https://www.adexchanger.com/?p=398885 Driver Studios, a kid-focused content company with a COPPA-compliant ads business, is expanding its targeting to include more adults via a new partnership with privacy startup Qonsent.

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]]> SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse https://www.adexchanger.com/gaming/superawesome-targets-new-opportunities-in-kids-advertising-beyond-the-metaverse/ Tue, 02 Apr 2024 04:45:47 +0000 https://www.adexchanger.com/?p=398762 Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a little over three years ago, SuperAwesome was spun off in September in a deal that involved SuperAwesome’s management team reacquiring most of the […]

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]]> Let’s Make 2024 The Year Of Data Privacy As A Differentiator https://www.adexchanger.com/data-privacy/lets-make-2024-the-year-of-data-privacy-as-a-differentiator/ Tue, 19 Dec 2023 06:00:16 +0000 https://www.adexchanger.com/?p=391461 This is the last Data Privacy Roundup of 2023. And because it is the birthright of every trade journalist to spend most of December recycling and repackaging their own content from the year that was, that’s what I’m going to do. Consider it my contribution to the ad tech industry’s sustainability efforts. If I had […]

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]]> Prog IO: Ad Trade Orgs Push For Privacy From Different Directions https://www.adexchanger.com/data-privacy/programmatic-io-ad-trade-orgs-push-for-privacy-from-different-directions/ Wed, 27 Sep 2023 18:30:01 +0000 https://www.adexchanger.com/?p=386129 The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there.

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]]> The Delete Act: ‘A Fantastically Flawed Attempt At Solving A Critical Problem’ https://www.adexchanger.com/data-privacy/the-delete-act-a-fantastically-flawed-attempt-at-solving-a-critical-problem/ https://www.adexchanger.com/data-privacy/the-delete-act-a-fantastically-flawed-attempt-at-solving-a-critical-problem/#comments Mon, 18 Sep 2023 10:50:22 +0000 https://www.adexchanger.com/?p=385219 Guess the industry lobbying didn’t work. On September 14 – the final day of the California legislative session – the full state assembly passed the Delete Act. It’s now on its way to Gov. Gavin Newsom’s desk. If signed into law, the bill, set to take effect in 2026, would give California residents the right to request […]

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]]> https://www.adexchanger.com/data-privacy/the-delete-act-a-fantastically-flawed-attempt-at-solving-a-critical-problem/feed/ 1 The Chrome Privacy Sandbox APIs Are Fully Available – But How Will Users React? https://www.adexchanger.com/data-privacy/the-chrome-privacy-sandbox-is-fully-available-but-how-will-users-react/ Thu, 07 Sep 2023 16:00:37 +0000 https://www.adexchanger.com/?p=384443 Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy Sandbox are generally available for the majority of Chrome users. Google has been ramping up availability of its APIs since July. The APIs will roll […]

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