Measurement Archives | AdExchanger

A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse

Alyssa Boyle — Tue, 20 Jan 2026 15:00:24 +0000

A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement company co-founded by actor Ed Norton.

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Why 2025 Marked The End Of The Data Clean Room Era

James Hercher — Wed, 07 Jan 2026 06:00:10 +0000

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the end of 2025, and maybe advertisers don’t need to know what a data clean room is at all, like how drivers […]

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For Meta Marketers, Automation Isn’t Always The Advantage (But It’s Complicated)

Allison Schiff — Wed, 29 Oct 2025 15:06:53 +0000

Meta wants marketers to trust the machine. Advantage+ Shopping Campaigns (ASC), Meta’s automated ad product, promises to take care of everything – budgeting, creative, targeting, optimization. Just hand over the keys. But here’s a plot twist: Automation doesn’t always work better than manual campaign management. This year, ad measurement startup Haus kicked off a large-scale study […]

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CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices

Anthony Vargas — Wed, 08 Oct 2025 13:23:42 +0000

Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply chain. A report released Wednesday by curation startup CleanTap claims to have proof that CTV and programmatic ad tech platforms served ads to spoofed devices pretending to be connected TV sets. CleanTap jury-rigged a Raspberry […]

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Why You Should Know (And Use) The Marketing Efficiency Ratio Metric

James Hercher — Tue, 29 Jul 2025 04:40:19 +0000

“In the year of the lord 2025, we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream or at least revered status. That is an exaggeration, of […]

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Why Alaska Airlines Sees Promise In Google Meridian

James Hercher — Tue, 08 Jul 2025 15:12:58 +0000

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) analysis, alongside incrementality and lift studies. Wait, did I say straightforward? I meant extremely complicated. But there’s no way around using an assortment of methodologies for marketing measurement, said […]

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Top Women Honoree Angelina Eng Shares How The Culture Of Digital Advertising Has Changed

Victoria McNally — Tue, 03 Jun 2025 07:00:50 +0000

Many people stumble into ad tech from entirely different career paths. But Angelina Eng, a 30-year industry veteran who serves as the IAB’s vice president of measurement, addressability and data center, has been swimming in the ocean of digital advertising from the very beginning.

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Getting Into The Measurement Game With Independent Media Veteran Allie Lichtenberg

Victoria McNally — Tue, 06 May 2025 05:00:43 +0000

Over the past 13 years, Allie Lichtenberg has seen many different facets of the ad tech industry. In advance of her presentation, “The New Measurement Fundamentals,” AdExchanger sat down with Lichtenberg to ask what she thinks the larger ad tech world needs to understand about measurement.

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AD-ID And Comcast Technology Solutions Team Up To Tackle Frequency Management

Victoria McNally — Wed, 23 Apr 2025 12:00:31 +0000

On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers.

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Precise TV Has A New Tool It Claims Can Target Kids Without Sacrificing Privacy

Victoria McNally — Thu, 17 Apr 2025 13:00:39 +0000

Kid-focused brands have to jump through a lot of hoops – which isn’t a bad thing. Kids need protection online. But contextual intelligence platform Precise TV is hoping to make it easier for these brands to reach their target audiences without compromising on privacy. On Wednesday, Precise TV formally announced the launch of PACE, a new […]

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