Identity Archives | AdExchanger https://www.adexchanger.com/category/identity/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 04 Nov 2025 14:02:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Identity Archives | AdExchanger https://www.adexchanger.com/category/identity/ 32 32 Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition https://www.adexchanger.com/identity/alt-identity-provider-id5-buys-truedata-marking-its-first-ever-acquisition/ Tue, 04 Nov 2025 14:00:12 +0000 https://www.adexchanger.com/?p=446527 Fragmentation, meet consolidation. On Tuesday, alternative identity platform ID5 acquired TrueData, an identity resolution provider that connects people and households to their digital devices. This is ID5’s first acquisition since the company was founded in 2017. Mathieu Roche, ID5’s CEO and co-founder, declined to share terms, but said he expects the company to get a […]

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]]> How AI Is Becoming Part of Agency Life, with SKDK CEO Doug Thornell https://www.adexchanger.com/agencies/how-ai-is-becoming-part-of-agency-life-with-skdk-ceo-doug-thornell/ Mon, 13 Jan 2025 09:55:08 +0000 https://www.adexchanger.com/?p=425533 Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending […]

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]]> How Indeed Is Getting Ahead Of The Impending Cookie Collapse https://www.adexchanger.com/identity/how-indeed-is-getting-ahead-of-the-impending-cookie-collapse/ Wed, 17 Jul 2024 05:00:31 +0000 https://www.adexchanger.com/?p=408218 Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation.

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]]> Yahoo Extends Its Identity Solutions To Connected TV https://www.adexchanger.com/identity/yahoo-extends-its-identity-solution-to-connected-tv/ Tue, 16 Apr 2024 13:00:30 +0000 https://www.adexchanger.com/?p=400066 Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans.

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]]> Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding https://www.adexchanger.com/identity/alternative-identity-provider-id5-nabs-20-million-in-series-b-funding/ Tue, 09 Apr 2024 19:23:25 +0000 https://www.adexchanger.com/?p=399458 The identity solution space is fragmented, with around 20 or more solutions with at least some scale in the market. But only a small handful of those will still be standing within the next five years, according to ID5 CEO Mathieu Roche. And Roche intends ID5 to be one of them. On Tuesday, the company […]

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]]> With Lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once https://www.adexchanger.com/identity/with-lockrs-new-tool-publishers-can-test-multiple-alt-identity-solutions-at-once/ Thu, 25 Jan 2024 10:00:46 +0000 https://www.adexchanger.com/?p=394096 It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention the maintenance they have to do over time. It can also take multiple sprints simply to update a current integration, which isn’t necessarily going to unlock more revenue and yet has to be prioritized because […]

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]]> MediaWallah Is Trying To Clean Up Messy CTV Identity Data https://www.adexchanger.com/tv/mediawallah-is-trying-to-clean-up-messy-ctv-identity-data/ Thu, 04 Jan 2024 14:30:29 +0000 https://www.adexchanger.com/?p=392363 MediaWallah made a new identity verification product to help standardize labels and definitions for CTV inventory because the ad industry still struggles to classify what counts as CTV and what doesn’t.

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]]> Signal Loss Is Muddying TV Measurement – But Identity Data Can Help https://www.adexchanger.com/tv/signal-loss-is-muddying-tv-measurement-but-identity-data-can-help/ Mon, 11 Dec 2023 13:25:12 +0000 https://www.adexchanger.com/?p=391179 TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.

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