ad tech transparency

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. Here’s to more (and more) transparency in 2026, and happy New Year!

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

As we navigate the challenges facing our industry, we must prioritize both efficiency and integrity – and focus on quality over quantity in ad delivery.

The existing CPM model is broken. In what other industry would we accept paying full price for a product that delivers less than half of what was promised, asks Raphael Rivilla, chief media officer at Marcus Thomas.

Change is coming quickly in the digital advertising industry. With so much shifting, here’s what’s top of mind for Prebid members, based on feedback from a cross-section of the top companies in the industry.

Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer.

How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” says Tony Katsur, CEO of the IAB Tech Lab.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

“It’s an open secret that the industry has challenges, and not just the challenges people talk about publicly,” says Joshua Lowcock, who recently left IPG’s UM for a role at Quad Media.

After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions.

Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for so long, writes Tony Mowad, VP of business development at Bombora.

Let’s face it: The “open internet” includes a lot of good things, but also a lot of crap. And it’s a disservice to responsible media owners and content creators to bundle them in with nefarious operators that pirate content and operate solely to siphon legitimate ad dollars away through arbitrage, writes Ruben Schreurs, group chief product officer at Ebiquity.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Memorial Day, everyone! This comic first ran in January 2019.

Just over three quarters (76%) of advertisers are not confident or satisfied with current levels of transparency in the digital supply chain. Playing devil’s advocate, what supply chain is truly and fully transparent? Marc Goldberg, CRO at Method Media Intelligence, weighs in.

After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon. Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use to verify which exchanges and SSPs are authorized to sell a publisher’s inventory. Google’s expanded file now includes information for 1.2 million publishers, and […]

The new coronavirus is wreaking havoc worldwide as uncertainty reigns, and marketers aren’t immune. This week on The Big Story, the team diagnoses the effect of COVID-19 on 2020 ad budgets, work productivity and the industry conference circuit. Advertisers won’t necessarily spend less, but they will probably start shifting budget to channels where they know […]

Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot program. Adobe Advertising Cloud will reveal all fees taken by the DSP, including the platform fee and any add-ons, as well as AppNexus’ bill to the publisher, which will help marketers track media dollars through […]