Platforms Archives | AdExchanger https://www.adexchanger.com/category/platforms/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 29 Jan 2026 17:36:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Platforms Archives | AdExchanger https://www.adexchanger.com/category/platforms/ 32 32 ‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry https://www.adexchanger.com/platforms/i-am-a-lucky-and-thankful-man-remembering-openx-ceo-john-jg-gentry/ https://www.adexchanger.com/platforms/i-am-a-lucky-and-thankful-man-remembering-openx-ceo-john-jg-gentry/#respond Thu, 29 Jan 2026 16:11:25 +0000 https://www.adexchanger.com/?p=450980 What are we if not the sum of our anecdotes? The stories, fragments and moments that pop to mind when someone says our name. John Gentry died on January 14 after a long battle with cancer. He was the CEO of OpenX for six years. He was at the helm when OpenX sued Google over […]

The post ‘I Am A Lucky And Thankful Man’: Remembering OpenX CEO John ‘JG’ Gentry appeared first on AdExchanger.

]]> https://www.adexchanger.com/platforms/i-am-a-lucky-and-thankful-man-remembering-openx-ceo-john-jg-gentry/feed/ 0 Meta Bets That Its Ad Machine Can Fund Its AI Dreams https://www.adexchanger.com/platforms/meta-bets-that-its-ad-machine-can-fund-its-ai-dreams/ https://www.adexchanger.com/platforms/meta-bets-that-its-ad-machine-can-fund-its-ai-dreams/#respond Thu, 29 Jan 2026 00:18:36 +0000 https://www.adexchanger.com/?p=450937 Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned 2026 capital expenditures – including major AI investments. In other words, Meta is using the cash from its ads business […]

The post Meta Bets That Its Ad Machine Can Fund Its AI Dreams appeared first on AdExchanger.

]]> https://www.adexchanger.com/platforms/meta-bets-that-its-ad-machine-can-fund-its-ai-dreams/feed/ 0 New Tool From AirOps Looks At Search Performance From Every Angle https://www.adexchanger.com/platforms/new-tool-from-airops-looks-at-search-performance-from-every-angle/ https://www.adexchanger.com/platforms/new-tool-from-airops-looks-at-search-performance-from-every-angle/#respond Tue, 27 Jan 2026 11:30:53 +0000 https://www.adexchanger.com/?p=450828 AirOps' new Page360 platform helps brands update their content to better perform across traditional search, AI search and online forums.

The post New Tool From AirOps Looks At Search Performance From Every Angle appeared first on AdExchanger.

]]> https://www.adexchanger.com/platforms/new-tool-from-airops-looks-at-search-performance-from-every-angle/feed/ 0 Alphonso’s Legal Fight With LG Isn’t Over Yet – And Now $4.5 Billion Is At Stake https://www.adexchanger.com/platforms/alphonsos-legal-fight-with-lg-isnt-over-yet-and-now-4-5-billion-is-at-stake/ https://www.adexchanger.com/platforms/alphonsos-legal-fight-with-lg-isnt-over-yet-and-now-4-5-billion-is-at-stake/#respond Tue, 27 Jan 2026 06:00:59 +0000 https://www.adexchanger.com/?p=450836 The ongoing corporate conflict between Alphonso and LG Electronics (LGE) has all the makings of a Netflix docuseries. In fact, Ashish Chordia, co-founder and former CEO of Alphonso, the TV data startup that became LG Ads after LGE acquired a controlling stake in 2021, is actually considering it. “I think I’ve got enough material. I’m […]

The post Alphonso’s Legal Fight With LG Isn’t Over Yet – And Now $4.5 Billion Is At Stake appeared first on AdExchanger.

]]> https://www.adexchanger.com/platforms/alphonsos-legal-fight-with-lg-isnt-over-yet-and-now-4-5-billion-is-at-stake/feed/ 0 How Betterment Used A Custom Bidding Script To Refine Its Ad Strategy https://www.adexchanger.com/platforms/how-betterment-used-a-custom-bidding-script-to-refine-its-ad-strategy/ https://www.adexchanger.com/platforms/how-betterment-used-a-custom-bidding-script-to-refine-its-ad-strategy/#respond Wed, 21 Jan 2026 05:03:59 +0000 https://www.adexchanger.com/?p=450517 Adswerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

The post How Betterment Used A Custom Bidding Script To Refine Its Ad Strategy appeared first on AdExchanger.

]]> https://www.adexchanger.com/platforms/how-betterment-used-a-custom-bidding-script-to-refine-its-ad-strategy/feed/ 0 CTV Ad Platform tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite https://www.adexchanger.com/platforms/pinterest-owned-tvscientific-gets-closer-to-the-bidstream-with-openxs-new-api-suite/ Tue, 06 Jan 2026 13:00:12 +0000 https://www.adexchanger.com/?p=449826 OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.

The post CTV Ad Platform tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite appeared first on AdExchanger.

]]> A Rundown Of (Pretty Much) Every Ad Tech Deal Of 2025 https://www.adexchanger.com/platforms/a-rundown-on-pretty-much-every-ad-tech-deal-of-2025/ Wed, 24 Dec 2025 06:15:57 +0000 https://www.adexchanger.com/?p=449525 Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring again, albeit with slightly less vigor. Last year, which was a relative bonanza compared to the doldrums of 2023, […]

The post A Rundown Of (Pretty Much) Every Ad Tech Deal Of 2025 appeared first on AdExchanger.

]]> The Trade Desk Lays Off Staff One Year After Its Last Major Reorg https://www.adexchanger.com/platforms/the-trade-desk-lays-off-staff-one-year-after-its-last-major-reorg/ Wed, 17 Dec 2025 15:46:47 +0000 https://www.adexchanger.com/?p=448822 The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company. The Trade Desk’s current headcount is approximately 3,900. TTD is hosting an all-hands meeting at 12:30 pm eastern to go over the news with remaining employees. In a statement, a spokesperson […]

The post The Trade Desk Lays Off Staff One Year After Its Last Major Reorg appeared first on AdExchanger.

]]> Fluency Raises $40 Million To Fuel AI For Digital Ad Campaign Automation https://www.adexchanger.com/platforms/fluency-raises-40-million-to-fuel-ai-for-digital-ad-campaign-automation/ Tue, 16 Dec 2025 14:00:01 +0000 https://www.adexchanger.com/?p=448718 Hot: Automating digital advertising with a centralized platform. Not: Trying to bring that platform to market right as the COVID-19 pandemic struck the country. Though, according to Mike Lane, CEO and co-founder of Fluency, the aforementioned platform, it wasn’t all bad. Lane called the timing both “a blessing and a curse,” because although it created […]

The post Fluency Raises $40 Million To Fuel AI For Digital Ad Campaign Automation appeared first on AdExchanger.

]]> APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era https://www.adexchanger.com/platforms/apis-have-had-their-moment-but-mcps-reign-supreme-in-the-agentic-era/ Tue, 16 Dec 2025 12:00:30 +0000 https://www.adexchanger.com/?p=448704 Ashes to ashes, dust to dust, 3-letter acronyms to 3-letter acronyms. Specifically, in this case, APIs to MCPs. Model Context Protocol (MCP) is an open-source standard that connects AI systems to outside sources, like data warehouses and analytics platforms. The rise of MCPs “reduces the time [needed] to build and connect to other parties,” which […]

The post APIs Have Had Their Moment, But MCPs Reign Supreme In The Agentic Era appeared first on AdExchanger.

]]>