Shoulda Called It ‘Omni-scient’; Google’s Core Tremors
Omnicom unveils the latest version of its ID and analytics tool; there’s a new Google Search update in town; and Omnicom Media addresses CTV ad frequency.
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Inside Criteo’s Three-Pronged Strategy For Retail Media Success
Criteo’s Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.
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The Remuneration Conversation; Lawyers Want The SEC To Investigate Zeta For Fraud
Why the agency pivot to alternative payment models is good for M&A; Zeta Global responds to a short-seller’s explosive claims; and X sees a mass exodus after the election.
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Via Google Cloud, Typeface And GrowthLoop Power Gen AI-Infused Marketing
Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud’s BigQuery to help marketers launch personalized campaigns in hours, not weeks.