CES 2026 Archives | AdExchanger https://www.adexchanger.com/tag/ces-2026/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Jan 2026 16:35:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png CES 2026 Archives | AdExchanger https://www.adexchanger.com/tag/ces-2026/ 32 32 CES 2026: What’s Real – And What’s BS – When It Comes To AI https://www.adexchanger.com/ai/ces-2026-whats-real-and-whats-bs-when-it-comes-to-ai/ Fri, 16 Jan 2026 16:55:41 +0000 https://www.adexchanger.com/?p=450406 At CES 2026 in Las Vegas, AdExchanger and the Chief Marketer Network asked digital advertising insiders for their perspective on where the industry stands as we kick off the new year. We got their takes on trends to watch in 2026, as well as what the industry got wrong last year and how it can […]

The post CES 2026: What’s Real – And What’s BS – When It Comes To AI appeared first on AdExchanger.

]]> CES 2026: For Monks, AI-Powered Personalization Is Key https://www.adexchanger.com/ces-2026/ces-2026-for-monks-ai-powered-personalization-is-key/ Thu, 15 Jan 2026 14:10:23 +0000 https://www.adexchanger.com/?p=450285 For the team at Monks, one of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical.

The post CES 2026: For Monks, AI-Powered Personalization Is Key appeared first on AdExchanger.

]]> Comscore Is Going All In On Cross-Channel, Content-Level Measurement https://www.adexchanger.com/ces-2026/comscore-is-going-all-in-on-cross-channel-content-level-measurement/ Tue, 13 Jan 2026 19:12:13 +0000 https://www.adexchanger.com/?p=450181 Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told AdExchanger at CES 2026 in Las Vegas.

The post Comscore Is Going All In On Cross-Channel, Content-Level Measurement appeared first on AdExchanger.

]]> The Big Story: Live From CES 2026 https://www.adexchanger.com/the-big-story/the-big-story-live-from-ces-2026/ Mon, 12 Jan 2026 12:01:13 +0000 https://www.adexchanger.com/?p=450100 Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.

The post The Big Story: Live From CES 2026 appeared first on AdExchanger.

]]> Amazon Ads Shares Interactive Video Best Practices At CES 2026 https://www.adexchanger.com/tv/amazon-ads-shares-interactive-video-best-practices-at-ces-2026/ Fri, 09 Jan 2026 21:55:29 +0000 https://www.adexchanger.com/?p=450062 Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But when it comes to interactivity, “Simplicity is key,” said Maggie Zhang, head of global video measurement GTM at Amazon Ads, during a chat with AdExchanger at CES 2026. Viewers overwhelmingly prefer straightforward […]

The post Amazon Ads Shares Interactive Video Best Practices At CES 2026 appeared first on AdExchanger.

]]> Interactive CTV Ads Were Mostly Talk – Until Now https://www.adexchanger.com/tv/interactive-ctv-ads-were-mostly-talk-until-now/ Fri, 09 Jan 2026 12:16:22 +0000 https://www.adexchanger.com/?p=449512 For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.

The post Interactive CTV Ads Were Mostly Talk – Until Now appeared first on AdExchanger.

]]> Channel Surfing The Future, With NBCU https://www.adexchanger.com/adexchanger-talks/channel-surfing-the-future-with-nbcu/ Wed, 07 Jan 2026 06:00:40 +0000 https://www.adexchanger.com/?p=449882 NBCU’s early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn’t mean linear isn’t still a top priority.

The post Channel Surfing The Future, With NBCU appeared first on AdExchanger.

]]> AI Agents Are Taking Over NBCU’s Linear TV Buys https://www.adexchanger.com/tv-2/ai-agents-are-taking-over-nbcus-linear-tv-buys/ Tue, 06 Jan 2026 16:00:49 +0000 https://www.adexchanger.com/?p=449863 Linear TV’s direct-sold era may be nearing its end. NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports programming on linear TV and streaming video. The initiative, in collaboration with indie agency RPA and AI analytics vendor Newton Research, uses ad server FreeWheel to execute the […]

The post AI Agents Are Taking Over NBCU’s Linear TV Buys appeared first on AdExchanger.

]]> Be-wear More Ad Networks!; CES Is Much Ado About AI https://www.adexchanger.com/daily-news-roundup/be-wear-more-ad-networks-ces-is-much-ado-about-ai/ Tue, 06 Jan 2026 05:03:57 +0000 https://www.adexchanger.com/?p=449839 Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]

The post Be-wear More Ad Networks!; CES Is Much Ado About AI appeared first on AdExchanger.

]]>