Marketers

Following up our post on the media optimization festivities beginning with OMMA AdNets – Whoa, they’ve moved ad:tech to New York City’s Javits Center and out of its convenient but cramped midtown hotel location – ad technology is breaking out! ad:tech New York at the Javits Convention Center, NYC, Wednesday-Friday, November 4-6 On Wednesday, November […]

LucidMedia announced that it is making its display advertising auditing services free to clients. Read the release. Ajay Sravanapudi, President and CEO of LucidMedia, spoke with AdExchanger.com about the implications of the new pricing. AdExchanger.com: Has the digital media auditing space become commodotized? Offering services for free may indicate as much, after all. AS: No, […]

By John Ebbert, Managing Editor, AdExchanger.com. For starters, if I were a publisher these days, I’d become a buyer. I’m not exactly sure how this happens. What should publishers buy, after all? But, publishers need to jump into the weeds and close their gap of understanding when it comes to the rapid innovation occurring on […]

“Ad Agents” is a new column written by the agency-side of the digital media community. Martin Kelly is co-Founder and Managing Partner of UK-based agency, Infectious Media Ltd. On a recent trip to New York, Infectious Media met with Adexchanger.com amongst others to chat about the exchange space. The sector is growing rapidly in the […]

Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but they’re going to have a hell of a time because they’re just not built […]

Matt Spiegel is CEO of OMG Digital. This is the first part of a two-part interview. AdExchanger.com: Can you characterize what the buyer/planners of the future will look like? It would seem they have a math skillset and are focused on consumer insights – not just looking over an ad network plan and reporting the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Site For Exposing Fraudsters Following Emily Steel’s article in the Wall Street Journal about disappearing ads, it has come to AdExchanger.com’s attention that several ad networks have come together to out fraudsters and their sites. Called StopAdFraud.org, the site has comments and URL logs […]

There has been a growing waterfall of chatter about audience buying in online display advertising. Ad networks, demand-side buying platforms (DSPs) – whatever you want to call them – are targeting audience. Give me auto-intenders – stat! The venture capital world has taken a flying leap into the space as many of the big name […]

You would think that the digital advertising industry has found religion given all the talk about the legendary “Holy Grail” these days. Enormous change is occurring all at once creating opportunity across the board for publishers, advertisers, ad tech companies, data providers and even the occasional blogger. As a result, the quest is “in-process” as […]

John Federico is VP, Global Media and Marketing Alliances at Monster Worldwide, an online employment website. How important is online display advertising to your media buying strategy? Are there any current challenges to display that keeps you from spending more? Display is very important to us – especially for our b2b advertising efforts due to […]

Christine Watkins is CEO of INVISION INC., a provider of advertising sales management systems to the broadcast and cable network industries. The advertiser is looking for better attribution models across all forms of advertising these days including TV.  Please discuss INVISION’s transition from a primary focus on tools for traditional television ad sales to an […]

Gal Trifon is CEO and Co-founder of Eyeblaster, a campaign management and advertising technology company. AdExchanger.com: Can you see video ad inventory available through an ad exchange model someday soon? What are the complexities? GT: That’s a tricky question — the efficiencies of an exchange are relevant for videos, but there is still the brand […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Invisible Ad Ben Edelman has returned from past ad exploits and this time he’s found that certain online display ads are being shown on websites – and you can’t see them nor can you see the pages on which they are displayed. Emily […]

“The Sell-Sider” is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting talk over the past few weeks about the potential impact of Google Ad Exchange. While there seems to be consensus that the platform […]

“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising, media trading company. As loyal readers of AdExchanger.com know, we are currently seeing a very significant platform shift […]

Jason Tafler is the CEO of PointRoll, a rich media advertising provider. AdExchanger.com: How do you see online advertising evolving in the future? What role will rich media play in driving innovation? JT: A lot of it comes down to what users are doing online. If you start with the user and see what they’re […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek’s Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that try to keep big G on top. Read the article. As an added bonus, Hof includes the transcripts […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange – If you’re advertising on AdWords through the Google Content Network, a new attribution feature has been enabled showing view-through conversions. This will undoubtedly encourage more display buyers to buy through […]

“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by James Lancelot, Director of Professional Services at Invite Media, a buy-side optimization platform. In recent years, the traditional agency strategy for DR campaigns has been to […]

Gustav von Sydow is CEO and Founder of Burt, an advertising software company and makers of “Rich,” a campaign analytics tool focused on creative agencies. AdExchanger.com: Burt recently presented “Rich” at DEMO ’09. Why was it chosen to present? Can you discuss the value proposition? GvS: Right now, we think of Rich as an educational […]

“The Provocateur” column is intended to incite discussion on a variety of topics around the evolution of digital media. Lots of conversation and buzz around advertising exchanges (and exchange-like players) such as the Google Advertising Exchange, Right Media at Yahoo!, AdECN at Microsoft, Pubmatic, Rubicon Project, FIM Serve, etc., as they are popping up around […]

“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ted Shergalis is Chief Strategy Officer of [x+1], a buy side optimization platform. The benefits of real time exchanges to buy side participants are clear. Both […]

Internet entrepreneur and now writer, Michael Wolff, opened today’s ContextWeb event on media trading saying, “This is a desperate time for the media business.” Well…. one person’s desperation is apparently someone else’s opportunity as a full-house invaded the Paley Media Center in New York City. Entitled,”Agency Demand Platforms: Is Everyone a Media Trader?,” the event […]

Adam Cahill is SVP, Director of Digital Media at Hill Holliday, a full-service communications agency. What trends are you seeing from your digital media clients today? Two of the more interesting trends are social media listening and rapid response marketing, and although clients have been asking for these independently, they’re actually closely related. Our clients […]

Joanna L. O’Connell is Manager of Strategic Development, ATOM Systems, Razorfish. The word “transparency” seems to be everyone’s favorite word these days. Clients want it, publishers fear it, and networks – increasingly – boast that they offer it. I’d like to propose that we’re thinking about this word in the wrong way and suggest that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Talks Exchanges David Kaplan of PaidContent cornered AOL’s Jeff Levick at the OMMA conference in New York City this week and asked whether or not AOL would be interested in its own exchange – especially in light of the recent hoopla around the […]

“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of CPM Advisors, an online advertising company. In the online ad business we often get caught up in flawed comparisons to the financial services […]

Read more reaction on the launch of the new DoubleClick Ad Exchange, its benefits and any concerns from members of the online advertising ecosystem… 24/7 Real Media Acxiom AdBuyer.com AdMeld AdReady Aggregate Knowledge Audience Science Bluetie Brand.net Brilig ContextWeb/ADSDAQ DataXu eXelate Forbes.com Invite Media MediaMath RocketFuel Triggit TRAFFIQ Turn Undertone Networks [x+1] Yieldex Agency Reaction […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore and Omniture (and Adobe) Fresh off being acquired by Adobe, Omniture announced a new partnership with ComScore aimed at unifiying reporting of website analytics and audience measurement. Is this another step toward a better attribution model? It can’t hurt. Jonathan Mendez tweets that […]

Robbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group. The impact of Google DoubleClick’s Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of inventory they can push through. Also if agencies are forced to […]