Marketers

Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.

It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype. Just because alt currencies didn’t take over the upfronts this year doesn’t mean there hasn’t been movement.

Chris Symmes, director of dressings for Unilever North America, on marketing Hellmann’s and its West Coast counterpart, Best Foods.

The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there.

Programmatic transparency is achievable in theory, but elusive in practice, says Sherine Ebadi, managing director of forensic investigations and intelligence at risk management services provider Kroll.

CTV is entirely its own thing. Doggedly following display practices can cost you time and money.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy, Build Or Borrow? When should brands in-house their media and when should they turn to an agency? Marketing consultant Alex Greifeld posts about this conundrum in her newsletter, No Best Practices. While practically every major brand needs advertising services in some way, […]

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.

American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of a transaction, it’s able to collect insights about buying behavior directly from the source.

Before the pandemic, the pace of programmatic had slowed, and people in the ad industry had a grasp of how things worked. But third-party deprecation, regulations and privacy policies, threw online advertising back in turmoil. “That’s the fun part for me,” says Sam Cox.

Digital media and television have been playing by different sets of rules due to the nature of ad delivery and tracking. But these worlds are slowly colliding.

Lenovo is consolidating its media buys to a single ad server to cut costs and run its media more efficiently.

The CDC’s “Wild to Mild” campaign targets pregnant people and parents with the message that flu vaccines can “tame” flu’s symptoms, reducing the severity of an infection.

On Monday, Scope3 made its carbon emissions data open to the public so anyone can understand which players are doing well (or not) with their carbon footprint.

Arielle Garcia, UM’s former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company model – a model that is rife with competing interests and conflicting loyalties, shackled to the industry status quo by “dysfunctional interdependencies.”

US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger.

Josef Najm, director of programmatic and partnerships at Reuters, has a message for advertisers: Don’t be afraid of journalism.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, Ad Age reports. On Wednesday, the TV ratings giant announced plans to cut its global personnel by around 9% “in an effort to bring costs […]

Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects.

Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat.

Armed with Ads.txt and Sellers.json files, Nandini Jammi, co-founder of Check My Ads Institute, spends her days exposing how money flows through the twisted pipes of the programmatic supply chain. Her goal? To defund disinformation, toxic content and hate online.

Brands need to start preparing for a contentious election season, crafting strategies for how they’ll deal with hot-button issues.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leave Those Kids Alone Adalytics is taking a second swing at Google. On Thursday, it released its second report about YouTube this summer, this one alleging that the tech giant is targeting ads to content made for kids. Adalytics claims that the installation […]

How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director.

Search behavior is one of the main ingredients in Resy’s personalization strategy. The Amex-owned restaurant reservation platform uses search intent to inform its content and better understand what motivates users to book tables.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Prime(s) Its SSP Play Based on its job listings, Amazon is getting ready to launch a supply-side platform. The company has 11 open job listings on a “PubTech team” tasked with building “the new Amazon Ads Supply Side Platform,” Insider reports. The […]