Technology Archives | AdExchanger

How AudienceMix Is Mixing Up The Data Sales Business

Anthony Vargas — Tue, 25 Nov 2025 15:10:02 +0000

The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences. But, for marketers, combining data segments to reach their target audience can be a confusing and wasteful process. AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different […]

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OUTFRONT Is Using Agencies’ AI Enthusiasm To Spur Wider Programmatic OOH Adoption

Anthony Vargas — Wed, 15 Oct 2025 04:45:04 +0000

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as part of their omnichannel digital campaigns. But the ad industry’s agentic AI revolution is giving OOH the perfect chance to reinvent itself, according to […]

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HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms

Anthony Vargas — Tue, 07 Oct 2025 13:00:20 +0000

On the bot-riddled open web, it can be a struggle to prevent ads from being served to invalid traffic (IVT). To filter out IVT and prevent ad serving to bots, the ad industry focuses on data contained in bid requests, such as user agent info and IP addresses. But, given the billions of bid requests […]

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Index Exchange Launches A Data Marketplace For Sell-Side Curation

Anthony Vargas — Tue, 07 Oct 2025 12:00:31 +0000

When it comes to deal curation, data is a differentiator. Index Exchange knows this – hence why the SSP launched what it calls its Data Vendor Ecosystem on Tuesday. The idea is for the product to complement the Index Marketplaces curation offering. So much of the recent shift from curating deals via DSP data markets […]

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Can Publishers Trust The Trade Desk’s New Wrapper?

Anthony Vargas — Mon, 06 Oct 2025 16:29:50 +0000

No TIDs? No problem. Well, according to The Trade Desk, at least. In August, Prebid.org made the controversial decision to nix universal Transaction IDs – which advertisers use to track ad transactions across multiple SSPs – in favor of providing unique TIDs for each seller. The rationale for Prebid’s change was that buyers could use TIDs […]

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Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner

Anthony Vargas — Thu, 02 Oct 2025 17:31:01 +0000

Maybe advertisers should rethink their involvement in anything that monetizes the attention of kids and teens online – especially as it pertains to new AI chatbots and software. That’s according to former FTC Commissioner Alvaro Bedoya, who shared some of his qualms with digital advertising’s more controversial targeting tactics at Programmatic IO in New York […]

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Clear Channel Brings Mid-Flight Measurement To Its OOH Network

Anthony Vargas — Thu, 18 Sep 2025 13:00:21 +0000

In today’s outcomes-driven ad market, out-of-home (OOH) media is still playing catch-up with digital-native channels in the measurement race. The pressure on OOH marketers to prove outcomes is growing, said Ginny Deitchler, SVP of strategic growth and partnerships at OOH specialist agency ODN. This pressure has grown more acute, she said, as mobile location data-based […]

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Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback

Allison Schiff — Mon, 15 Sep 2025 12:00:13 +0000

Rembrand, the virtual product placement startup helmed by ad tech vet Omar Tawakol, and creative automation startup Spaceback share a similar schtick, which is to create ads that don’t look like ads. Now they’re also going to share one roof. On Monday, Rembrand announced that it’s merging with Spaceback to build a unified AI-powered platform […]

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Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners

Allison Schiff — Wed, 10 Sep 2025 14:29:29 +0000

A dose of private equity is apparently just what the doctor ordered. On Tuesday, UK-based PE firm Vitruvian Partners made a $637 million strategic investment in DeepIntent, a health care-focused demand-side platform that specializes in helping pharma brands reach patients and providers using programmatic advertising. Although Vitruvian’s portfolio includes a bunch of software, consumer tech […]

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Cognitiv Dives Deeper Into Contextual Advertising With Updated ContextGPT Tool

Joanna Gerber — Wed, 10 Sep 2025 12:11:08 +0000

If someone says they’re about to drop a bomb, it could mean that it’s time to run for cover. But it could also mean they’re about to share a piece of juicy gossip. Context is, in fact, king. Around two years ago, AI marketing company Cognitiv launched an AI-powered contextual targeting tool called ContextGPT with […]

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