Gumgum

E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms.

Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB Tech Lab’s International Spiders and Bots list and TAG’s Data Center IP List.

How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question.

Relo Metrics first launched within contextual ad platform GumGum as GumGum Sports in 2017. But the GumGum sports division was spun off and reintroduced as Relo Metrics to better capitalize on demand for live sports marketing and integrations.

After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO role at contextual intelligence platform GumGum.

For companies testing the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline.

Excluding the long tail of CTV is a hangover from a linear age when audiences clustered around a small subset of wildly popular shows. The idea of “premium” is subjective in a climate packed with vast amounts of content catering to diverse and passionate audiences.

Like their cookie cousins, IP addresses face an uncertain future. Yet the industry seems stumped for an alternative to its chosen CTV default.

Publishers are adamant that SSPs are solely responsible for vetting demand partners. But not every SSP agrees that it’s their responsibility to assess the risk of doing business with DSPs.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Core Nielsen is trimming its workforce – again – and by quite a lot this time, Ad Age reports. On Wednesday, the TV ratings giant announced plans to cut its global personnel by around 9% “in an effort to bring costs […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad tech vendors nowadays after suffering through incidents involving sequential liability, Digiday reports. Publishers are more discerning about ad tech but don’t expect much to change following the MediaMath bankruptcy, like the Sizmek bankruptcy before that […]

SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP

While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence.

Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet there are still unanswered questions over how Netflix and other AVOD streaming contenders will successfully navigate brand safety for a highly sensitized market, writes Ken Weiner, CTO of GumGum.

Advertisers understandably seek to protect themselves from fraud, awkward placements and inadvertently funding misinformation, but in doing so rely on overzealous or blunt brand-safety filters that steer them away from news and diverse content.

Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using a mix of cash and stock. The companies declined to share the deal price. Playground XYZ has technology that uses a mixture of AI, machine learning and real-time eye tracking to measure the amount of […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Adam Schenkel, Senior Vice President, Global Commercial Development at GumGum. We’ve all been there: We’re reading a fascinating article or blog on the web when a glistening ad appears. However, the catchy ad disappears […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The InfoSum Of Its Parts The data onboarding startup InfoSum raised $65 million at a valuation of $300 million, up from a $100 million tag a year ago when the company landed a $15 million investment. Ad tech companies have been capitalizing in investor […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action that has skyrocketed during the COVID-19 pandemic. It’s introducing new ad formats designed for purchase conversions on the platform. Business Insider reports that the Chinese video app plans to roll out new tools l that […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. GumGum is one of the handful of companies that have muddled along for years in the unsexy backwaters of contextual advertising, alongside competitors such as Peer39, Oracle-owned Grapeshot and Zefr. Over the last eight to 10 years, “The […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stick To It GumGum began life as an image-recognition startup that served contextual ads alongside relevant images. The company muddled along during a period when contextual was not exactly in vogue, but now appears well positioned to seize on headwinds faced by user-level addressability. […]

GumGum, the image recognition tech startup, announced two C-level appointments on Monday as the company sharpens its focus on contextual advertising technology. Patrick Gildea, the former CFO of Gracenote, has joined GumGum as financial chief, and Ben Plomion was promoted to chief growth officer. Ad tech companies have seized on contextual targeting largely because audience […]

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written Dan Fennell, vice president of publisher development at GumGum. The ability to refresh ads on publisher pages has been around for some time. In 2016, Google created an ad refreshing standard within its ad exchange. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. The question of who exactly bears the responsibility for ensuring brand safety has typically been a gray area, with no one […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. Marketers like Marc Pritchard, P&G’s global brand-building officer, are beginning to throw down the gauntlet on viewability. Few publishers have sat […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Phil Schraeder, president and chief operating officer at GumGum. 2016 was expected to be the year of virtual reality (VR) and augmented reality (AR). For the first half of the year, every technology, publishing […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Schraeder, chief operating officer and chief financial officer at GumGum. You’re more likely to win the lottery than click on a banner ad. That may be funny, but it’s […]

The realm of brick-and-mortar retail data has been steadily absorbed by digital technology in recent years, and that trend took another step forward on Wednesday with the launch of the Cross Device Marketplace by Placed, an in-store attribution firm. While Facebook and Google have put considerable effort into developing retail-specific solutions, Placed founder and CEO […]