Publishers

Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage.

Greg Glenday weighs in on why Acast is resisting the allure of video, the trade-offs of accepting political ad bucks and positioning influencer marketing as audio’s entry point into the omnichannel mix.

Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot.

Prebid’s future is up for grabs as the open-source project grows apart from the IAB Tech Lab, the industry’s self-appointed standards authority.

On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically.

To get to the heart of the TID debate, you have to understand the definition of a healthy marketplace and how our tendency to limit transparency for the other side of the supply chain is holding us back.

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing.

CTV ad spend is projected to rise another 16% this year to $26.6 billion, according to the IAB. But with rapid growth comes complexity. Advertisers now face a maze of platforms, apps and channels, each with different buying models, audience access and inconsistent measurement. For SMBs without large teams or budgets, this fragmentation is especially challenging to navigate.

Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.

TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.

The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH campaigns and comparing OOH to other channels.

Publicis celebrates as its growth aligns with the IAB’s downgraded ad spend projection; Spotify and Netflix partner to chase YouTube’s video podcast biz; and how investor cash keeps health data safe from advertisers.

A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.

New Yorkers are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch.

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned frustrating.

With its PubDesk wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

Ask advertisers, not Meta, how best to use Meta’s ad platform; holdcos and big brands are pressuring Big Tech to self-regulate; and how data-driven animal husbandry is impacting marketing.

Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.

TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?

If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.

Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the Washington Post is in trouble if Ad Chief Johanna Mayer-Jones departs.

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns

AI-enabled advertising could reduce ad loads on pages; Jimmy Kimmel is (still) causing a stir; and Microsoft is building an AI marketplace to ensure fair compensation for publishers.

YouTube backpedals on banning COVID and political misinfo; Tylenol pushes back against Trump’s claims that it causes autism; and Disney doubles down on linear TV and raises Disney+ prices after its Kimmel boycott threat.

Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns.

Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table.

Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.

Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.