Digital Out-Of-Home Archives | AdExchanger https://www.adexchanger.com/category/digital-out-of-home/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 25 Nov 2025 20:17:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Digital Out-Of-Home Archives | AdExchanger https://www.adexchanger.com/category/digital-out-of-home/ 32 32 Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride https://www.adexchanger.com/digital-out-of-home/broadsign-acquires-place-exchange-as-the-dooh-category-hits-its-stride/ Tue, 25 Nov 2025 15:00:49 +0000 https://www.adexchanger.com/?p=447556 There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP. Terms of the deal were not disclosed. The DOOH category is finally starting to generate its […]

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]]> TikTok’s Video Experience Is Taking Over Digital Out-Of-Home In Taxis https://www.adexchanger.com/digital-out-of-home/tiktoks-video-experience-is-taking-over-digital-out-of-home-in-taxis/ Tue, 29 Jul 2025 14:00:34 +0000 https://www.adexchanger.com/?p=439692 The next time you’re riding in a taxi, you might not need your phone to watch TikTok videos. On Tuesday, ride-hailing app company Curb Mobility announced a partnership to bring TikTok user-generated content to Taxi TV, its network of more than 15,000 in-taxi screens across 65 US markets, primarily in major cities. Curb isn’t the […]

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]]> T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million https://www.adexchanger.com/digital-out-of-home/t-mobile-acquires-vistar-media-a-leading-ooh-ssp-for-600-million/ Mon, 13 Jan 2025 14:00:07 +0000 https://www.adexchanger.com/?p=425621 T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home (DOOH). T-Mobile will pay approximately $600 million in cash and expects the deal to close in the next couple of months pending regulatory approval.

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]]> Billups Launches Attention Measurement For Out-Of-Home https://www.adexchanger.com/digital-out-of-home/billups-launches-attention-measurement-for-out-of-home/ Wed, 02 Oct 2024 12:00:40 +0000 https://www.adexchanger.com/?p=416352 Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house ad tech, is making its attention measurement solution and a related analytics dashboard available for general use. The solution, announced on Wednesday, measures attention for traditional OOH inventory, such as static billboards, as well as […]

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]]> Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding https://www.adexchanger.com/data-exchanges/data-optimization-platform-quorum-closes-seed-round-with-2-million-in-funding/ Thu, 26 Sep 2024 13:00:34 +0000 https://www.adexchanger.com/?p=415329 Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.

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]]> Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks https://www.adexchanger.com/digital-out-of-home/screenverse-raises-10-5m-to-bring-programmatic-to-smaller-dooh-networks/ Tue, 30 Apr 2024 16:00:00 +0000 https://www.adexchanger.com/?p=401518 Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads placed in real-world environments rather than online. And DOOH media owners could benefit from the same access to programmatic demand as other digital publishers. But programmatic has been slow to grow within the DOOH market […]

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]]> GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace https://www.adexchanger.com/ctv-roundup/gstv-wants-to-turn-gas-stations-into-a-video-ad-marketplace/ Fri, 26 Apr 2024 04:59:51 +0000 https://www.adexchanger.com/?p=401059 GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump.

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]]> Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH https://www.adexchanger.com/digital-out-of-home/taxi-tv-to-brands-dont-curb-your-enthusiasm-for-dooh/ Fri, 22 Mar 2024 04:40:58 +0000 https://www.adexchanger.com/?p=398067 Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital screens within taxi cabs, has technology that helps advertisers get in front of cab passengers.

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]]> New York’s MTA Enables Programmatic Across Its Entire DOOH Network https://www.adexchanger.com/digital-out-of-home/new-yorks-mta-enables-programmatic-across-its-entire-dooh-network/ Tue, 19 Mar 2024 12:00:06 +0000 https://www.adexchanger.com/?p=397807 Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA) announced Tuesday that 3,800 digital out-of-home (DOOH) screens across the MTA’s network are now enabled for programmatic open auction. These screens are installed on train platforms in 484 stations throughout the New York City subway, […]

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]]> How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming https://www.adexchanger.com/tv/how-loop-media-is-looping-advertisers-into-out-of-home-streaming/ Tue, 20 Feb 2024 06:00:13 +0000 https://www.adexchanger.com/?p=396013 Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give "sorta CTV" a try.

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