Opinion Archives | AdExchanger https://www.adexchanger.com/category/opinion/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 23 Dec 2025 17:03:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Opinion Archives | AdExchanger https://www.adexchanger.com/category/opinion/ 32 32 From AI To SPO: The Top 10 AdExchanger Guest Columns Of 2025 https://www.adexchanger.com/opinion/from-ai-to-spo-the-top-10-adexchanger-guest-columns-of-2025/ Mon, 29 Dec 2025 05:45:38 +0000 https://www.adexchanger.com/?p=449499 Competition between DSPs and SSPs was extra spicy this year. The Trade Desk’s aggressive posture against SSPs – which it branded as “resellers” contributing little to the programmatic supply chain – sparked countless hot takes on ad industry social media channels and in AdExchanger columns. Thought leaders also had plenty to say about increased competition […]

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]]> Why Is The Push For Children’s Online Protection Moving So Slowly? https://www.adexchanger.com/data-driven-thinking/why-is-the-push-for-childrens-online-protection-moving-so-slowly/ Fri, 19 Jan 2024 10:30:08 +0000 https://www.adexchanger.com/?p=393536 Lawmakers are busy playing politics, and it’s getting in the way of creating safety guardrails for children’s privacy online.

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]]> The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 https://www.adexchanger.com/opinion/the-industry-speaks-adexchangers-most-popular-opinion-columns-of-2023/ Tue, 19 Dec 2023 05:35:45 +0000 https://www.adexchanger.com/?p=391657 To find out what truly matters in digital advertising, there’s no better source than the professionals who work in the trenches. The thought leaders highlighted here have their fingers on the pulse of programmatic. From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […]

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