Publishers Archives | AdExchanger https://www.adexchanger.com/category/publishers/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 30 Jan 2026 17:22:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Publishers Archives | AdExchanger https://www.adexchanger.com/category/publishers/ 32 32 Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents https://www.adexchanger.com/publishers/prebid-takes-over-adcps-code-for-creating-sell-side-ai-agents/ https://www.adexchanger.com/publishers/prebid-takes-over-adcps-code-for-creating-sell-side-ai-agents/#respond Thu, 29 Jan 2026 14:00:28 +0000 https://www.adexchanger.com/?p=450967 The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned header bidding software into an open-source standard announced on Thursday that it’s taking ownership of code developed using Ad Context Protocol (AdCP) that will […]

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]]> https://www.adexchanger.com/publishers/prebid-takes-over-adcps-code-for-creating-sell-side-ai-agents/feed/ 0 For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly https://www.adexchanger.com/publishers/for-ancestry-the-biggest-first-party-data-challenge-is-knowing-how-to-use-it-responsibly/ https://www.adexchanger.com/publishers/for-ancestry-the-biggest-first-party-data-challenge-is-knowing-how-to-use-it-responsibly/#respond Wed, 28 Jan 2026 14:48:47 +0000 https://www.adexchanger.com/?p=450911 Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions more complicated. Ancestry’s ad ops team has a wealth of deeply personal user data to draw from, including a logged-in user base for […]

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]]> https://www.adexchanger.com/publishers/for-ancestry-the-biggest-first-party-data-challenge-is-knowing-how-to-use-it-responsibly/feed/ 0 Microsoft To Stop Caching Prebid Video Files, Leaving Publishers With A Major Ad Serving Problem https://www.adexchanger.com/publishers/microsoft-to-stop-caching-prebid-video-files-leaving-publishers-with-a-major-ad-serving-problem/ https://www.adexchanger.com/publishers/microsoft-to-stop-caching-prebid-video-files-leaving-publishers-with-a-major-ad-serving-problem/#respond Mon, 26 Jan 2026 17:28:32 +0000 https://www.adexchanger.com/?p=450815 Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google Ad Manager, the effects could be immediate and costly. When an advertiser wins a video ad impression in a […]

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]]> https://www.adexchanger.com/publishers/microsoft-to-stop-caching-prebid-video-files-leaving-publishers-with-a-major-ad-serving-problem/feed/ 0 AdMonsters Joins AdExchanger: New Domain, Same Publisher Ad Ops Obsession https://www.adexchanger.com/publishers/admonsters-joins-adexchanger-new-domain-same-publisher-ad-ops-obsession/ https://www.adexchanger.com/publishers/admonsters-joins-adexchanger-new-domain-same-publisher-ad-ops-obsession/#respond Fri, 23 Jan 2026 14:30:04 +0000 https://www.adexchanger.com/?p=450729 Over the years, many people have been surprised to learn that AdMonsters and AdExchanger have the same owner, Access Intelligence. But, in fact, we’ve been joining forces behind the scenes for some time. And since last spring, we’ve been sharing the same editors, joining the same team meetings and bringing our backend together. So now […]

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]]> https://www.adexchanger.com/publishers/admonsters-joins-adexchanger-new-domain-same-publisher-ad-ops-obsession/feed/ 0 A Win For Open Standards: Amazon’s Prebid Adapter Goes Live https://www.adexchanger.com/publishers/a-win-for-open-standards-amazons-prebid-adapter-goes-live/ https://www.adexchanger.com/publishers/a-win-for-open-standards-amazons-prebid-adapter-goes-live/#respond Wed, 21 Jan 2026 14:00:29 +0000 https://www.adexchanger.com/?p=450533 When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for open standards over controlled, proprietary integrations. Now, Amazon’s promise to support a more collaborative programmatic ecosystem has gotten a little closer to reality: The APS Prebid adapter is available for open beta testing, APS announced […]

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]]> https://www.adexchanger.com/publishers/a-win-for-open-standards-amazons-prebid-adapter-goes-live/feed/ 0 Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality https://www.adexchanger.com/publishers/gamera-raises-1-6-million-to-protect-the-open-webs-media-quality/ https://www.adexchanger.com/publishers/gamera-raises-1-6-million-to-protect-the-open-webs-media-quality/#respond Tue, 20 Jan 2026 15:53:52 +0000 https://www.adexchanger.com/?p=450499 Advertising performance and media quality are top of mind for buyers. But open web publishers lack tools for signaling their high-performing media in programmatic bid requests. So there is a surfeit of vendors and data suppliers looking to fill the need. Gamera, a media quality measurement startup for publishers founded in 2022, announced on Tuesday […]

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]]> https://www.adexchanger.com/publishers/gamera-raises-1-6-million-to-protect-the-open-webs-media-quality/feed/ 0 Partnerize Wants To Reimagine Affiliate Attribution – And It Doesn’t Involve Clicks https://www.adexchanger.com/publishers/partnerize-wants-to-reimagine-affiliate-attribution-and-it-doesnt-involve-clicks/ Wed, 14 Jan 2026 06:00:12 +0000 https://www.adexchanger.com/?p=450186 Traffic is down, but publisher content is still driving purchases. Partnerize's new attribution model lets publishers see what's working and strike fair compensation deals.

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]]> The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover https://www.adexchanger.com/publishers/the-ai-search-reckoning-is-dismantling-open-web-traffic-and-publishers-may-never-recover/ Tue, 06 Jan 2026 05:45:46 +0000 https://www.adexchanger.com/?p=449830 Generative AI didn’t just transform search results this past year; it upended how monetization works on the open web. So how have digital publishers been faring in this new era of content discovery? Uh, let’s just say things aren’t looking great. As expected, the rise of zero-click AI chatbots and answer engines caused massive drop-offs […]

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]]> Turning The Comment Section Into A Gold Mine https://www.adexchanger.com/publishers/turning-the-comment-section-into-a-gold-mine/ Wed, 10 Dec 2025 14:50:03 +0000 https://www.adexchanger.com/?p=448087 These days, every dollar counts for publishers. And the comments section offers one more way for publishers to monetize their engagement. Kelly Andresen, the former president of national sales at USA Today, recently jumped to the ad tech side. Since September, she’s served as EVP of demand sales for publisher monetization platform OpenWeb. OpenWeb specializes […]

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]]> Programmatic Ads Are Coming To AI Chatbots https://www.adexchanger.com/publishers/programmatic-ads-are-coming-to-ai-chatbots/ Tue, 09 Dec 2025 14:00:18 +0000 https://www.adexchanger.com/?p=448049 Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must find new ways to monetize.

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