Agencies

Brian Lesser is SVP and General Manager at the Media Innovation Group, WPP’s proprietary ad technology firm. What is the Media Innovation Group (MIG)‘s role within WPP? MIG is WPP’s technology-driven digital marketing company designed to help marketers navigate the increasingly complex digital landscape. At MIG, our goal is to build technology and leverage data […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. It is easy to understand the role a brand can play in determining the value of media.  Assuming all things are […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Co-op Agency Model Ad Age’s Rupal Parekh covers a new agency model being put together by former kbs+p partner, Jon Bond with $100 million of financing. Parekh writes, “The entity is being dubbed a ‘cooperative’ to prospective partners and touted as an alternative […]

Tim Schigel is CEO of ShareThis, makers of web content sharing solutions. AdExchanger.com: What problem is ShareThis solving? Reaching over 400 million consumers and helping them share their favorite content on 800,000 sites, ShareThis helps publishers and marketers to understand and tap into the real value of sharing. Critical to this value is the idea […]

Art Muldoon and Matt Greitzer are Co-Founders of Accordant Media, a media buying and optimization company for agencies and in-house marketers. AdExchanger.com: Please share a bit of background. Where did you come up with the idea for Accordant Media? Matt: The idea behind Accordant is that we integrate strategy, technology and execution to provide a […]

Mediabrands’ Cadreon CEO Brendan Moorcroft offered his reaction to the recent acquisition of Invite Media by Google which was announced last week: “Google’s purchase of Invite Media marks an exciting time for the digital technology and media marketplace. One of the leading technology powerhouses in the industry has now solidified their commitment to an open […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Has Vision MediaPost’s Laurie Sullivan interviews Akamai’s Mike Afergan about Akamai’s new Online Shopping Data Visualization. Afergan tells Sullivan, “Advertisers are often times asked to guess how to reach their audiences. We have seen that the concept of Shopographics, the process of identifying […]

Bill Lederer, CEO, of WPP Group’s newly-created Kantar Video discussed the company’s new Videolytics platform “an online and mobile video advertising and program platform offering content identity, syndication, tracking, measurement, analytics, and optimization for marketers and their agencies, media companies, and content creators and distributors.” What target market is VideolyticsTM for and why?

AdExchanger.com spoke to Kurt Unkel, SVP of Publicis’ VivaKi Nerve Center, about recent events at the company as well as the integration of Razorfish and Atom Systems, Razorfish’s media trading unit. AdExchanger.com: What’s the difference between Vivaki, the VivaKi Nerve Center, and Audience On Demand? KU: Vivaki is the strategic entity created by Publicis Groupe […]

“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. Magic (illusion), the art of appearing to perform supernatural feats using sleight of hand or other methods. Building […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Madness In NYC There are a ton of ad industry events in New York City next week!  It would appear that part of the impetus for all the meetings, conferences and falderol is Internet Week New York. But, this is much busier […]

David Soloff, CEO of Metamarkets, shares details of his company’s first round of financing as well as positioning for the company as it prepares for its next steps. AdExchanger.com: Can you share a bit of background on you? And, where did the genesis of the idea come from for Metamarkets? DS: My cofounder Mike Driscoll […]

MDC Partners’ Varick Media has filled the role vacated by Darren Herman when he became the Chief Digital Officer of MDC’s kbs+p. On Thursday, the media trading platform named Neeraj Kochhar its new president. He’ll report into Herman. Read more on PaidContent. Kochhar discussed his past experience at GroupM as well as the new data-driven […]

Magnetic has announced partnerships with a number of ad networks that it says will result in giving “advertisers and agencies search re-targeting capabilities for every campaign, using search data as the key indicator of intent to find customers in purchase mode…” Read the release. Josh Shatkin-Margolis, CEO of search data exchange Magnetic, discussed the announcement […]

“Ad Agents” is a column written by the agency-side of the digital media community. Greg Hills is platform manager of media trading agency, Varick Media Management. My work focuses on the economics of advertising, but recently I’ve been thinking about the political economy of advertising. After all, advertising dollars don’t have a mind of their […]

John Federman is president and CEO of Searchandise Commerce, an online media network for product manufacturers and their retail channel partners. How did Searchandise Commerce come together? Searchandise Commerce was founded in July 2008 by an executive team with extensive advertising, retail, search and high-tech experience. Our business model is based on the proven technique […]

C. Eoin Townsend is CEO of MainStreetSocial, an online monetization platform for local governments, residents and advertisers. What problem is MainStreetSocial solving? CET: Right now, 90% of local governments are suffering serious budget shortfalls while spending 20 billion dollars a year on technology outsourcing in an attempt to increase communication and connect with their residents. […]

Nick Wilson, CTO, Break Media, a network of properties targeting young men. AdExchanger.com What problem is Break Media solving for advertisers today? NW: We offer clients the ability to reach a targeted audience of young men by producing, promoting, and distributing clients’ original videos and branded content across the Break Media Network of sites. Additionally, we […]

Andy Cocker, co-Founder and Managing Partner of UK-based, Infectious Media Ltd, a media agency, discussed the company’s momentum in the media trading space – and the company’s Impression Desk media buying platform – with AdExchanger.com. AdExchanger.com: Please define Infectious Media‘s value proposition. AC: We are a media buying services company, specializing in data driven display […]

In a release last week, IPG’s Mediabrands announced that Brendan Moorcroft had been appointed CEO for Cadreon, Mediabrands online media buying platform which services Universal McCann (UM), Initiative, Mediabrands Ventures and their clients.”Read the release. Moorcroft discussed Cadreon’s development and his views on the competitive landscape. AdExchanger.com: When does Cadreon become available to all media […]

Tim Hanlon spoke with AdExchanger.com regarding his new role at Catalyst S+F. The Former VivaKi Ventures’ exec, will be joining the marketing firm as a partner and be “responsible for the firm’s venture investment and advisory strategies, as well as the lead consultant on advanced media issues.” Read the release. AdExchanger.com: How will your experience […]

Ad network InterCLICK announced last week the “second production version” of the company’s audience targeting platform known as Open Segment Manager (OSM). According to the release, “OSM can create any audience that a client can articulate, and determine how that audience impacts their campaigns’ objectives.” Read more. InterCLICK president Michael Katz discussed the product release […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAC Shows Q1 Results IAC/InteractiveCorp reported strong Q1 results led by – among others – its Ask.com and Match.com businesses as losses narrowed and revenue grew. Also, IAC reported a $1.5 billion treasure trove of cash. That oughta buy a few ad technology companies […]

“Ad Agents” is a column written by the agency-side of the digital media community. Greg Hills is platform manager of media trading agency, Varick Media Management. As our industry continues to rationalize the way brands buy advertising, we’ve seen plenty of new companies and products pop up. Some provide solutions to old advertising problems, like […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports Q1 There was across the board decreases in overall display ad revenues in Q1 for AOL according to its latest earnings report yesterday. Display ad revs reached $125.6 million in Q1 2010 compared to $143.8 million in 2009. Instituting a scarcity strategy […]

Video ad serving and management company, FreeWheel, announced earlier this week that it had closed a $16.8 million Series C financing round led by Steamboat Ventures. Read more. Doug Knopper, co-founder and co-CEO of FreeWheel, discussed the investment and the company’s product line. AdExchanger.com: What were you looking for in terms of a strategic investor […]

Efficient Frontier announced that it was getting in the demand-side platform game by adding a display media buying component to its paid search buying platform. According to the release, “The new display offering includes real-time bidding capabilities, which is dynamic bidding at the impression level, as well as a proven portfolio approach to optimization.” Read […]

Niel Robertson is Founder and CEO of Trada, a PPC marketing campaign marketplace. AdExchanger.com: What problem is Trada solving? NR: Fundamentally, the problem that Trada is solving is that paid search has become a complex and time-consuming task to do well. For small- and medium-sized businesses (spending between $1,000 and $50,000/mo on paid search) this […]

Russell Glass, CEO of Bizo, discussed the b2b targeting data platform’s new self-service media application to debut later this quarter, MyAds.  Read more on the Bizo blog. AdExchanger.com: What keyed your interest in offering a self-serve media business that leverages Bizo data? RG: It’s all about getting our capabilities into the hands of businesses that […]

Aggregate Knowledge announced that it has adopted “BlueKai‘s new server-to-server data transfer technology, which greatly increases the efficiencies in which BlueKai data is transferred and delivered for ad campaign targeting and optimization within the AK Discovery Platform.” Read more. Pascal Bensoussan, VP of Products at Aggregate Knowledge, an audience management and real-time ad optimization platform, […]