CES 2026 Archives | AdExchanger https://www.adexchanger.com/category/ces-2026/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 15 Jan 2026 16:23:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png CES 2026 Archives | AdExchanger https://www.adexchanger.com/category/ces-2026/ 32 32 CES 2026: For Monks, AI-Powered Personalization Is Key https://www.adexchanger.com/ces-2026/ces-2026-for-monks-ai-powered-personalization-is-key/ Thu, 15 Jan 2026 14:10:23 +0000 https://www.adexchanger.com/?p=450285 For the team at Monks, one of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical.

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]]> Comscore Is Going All In On Cross-Channel, Content-Level Measurement https://www.adexchanger.com/ces-2026/comscore-is-going-all-in-on-cross-channel-content-level-measurement/ Tue, 13 Jan 2026 19:12:13 +0000 https://www.adexchanger.com/?p=450181 Content is still king – so long as you measure it correctly, Comscore’s Chief Commercial Officer Steve Bagdasarian told AdExchanger at CES 2026 in Las Vegas.

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]]> Disney Is Leaning Into Brand-Building Tools Using – You Guessed It! – AI https://www.adexchanger.com/ces-2026/disney-is-leaning-into-brand-building-tools-using-you-guessed-it-ai/ Thu, 08 Jan 2026 02:01:28 +0000 https://www.adexchanger.com/?p=449965 If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

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]]> Be-wear More Ad Networks!; CES Is Much Ado About AI https://www.adexchanger.com/daily-news-roundup/be-wear-more-ad-networks-ces-is-much-ado-about-ai/ Tue, 06 Jan 2026 05:03:57 +0000 https://www.adexchanger.com/?p=449839 Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]

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]]> No Waiting for May – CES Is Where The TV Upfront Season Starts  https://www.adexchanger.com/tv/no-waiting-for-may-ces-is-where-the-tv-upfront-season-starts/ Mon, 05 Jan 2026 06:00:14 +0000 https://www.adexchanger.com/?p=449518 If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.

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