Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]
The programmatic advertising landscape has never faced more complexity or challenges than it does today. However, at the same time, the opportunity for growth and refinement has never been greater. Here’s how marketers can take advantage of key trends shaping the space in 2022 and beyond, writes Sameer Sondhi, Co-CEO at Verve Group.
Media and Games Invest (MGI), the German holding company that acquired mobile location player Verve in January, is creating a separate business unit for its ad tech assets. The new unit, announced on Tuesday, is called Verve Group, and comes along with a mini reorg. Sameer Sondhi, previously SVP and GM of global business development […]
