tariffs

Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have a say in their sponsorships.

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.

Amidst post-tariff tumult, this campaign encouraged grocery shoppers across Canada to buy products featuring the maple leaf icon that designates Canadian brands.

TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard time with “the taxonomy problem.”

Most advertisers aren’t happy about the effects of tariffs. But the industry that a business operates in has a major impact on its financial security.

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.

Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Temu’s US ad spend grinds to a halt; Publicis posts a strong Q1; and creative personalization tech is back in vogue.

The rest of the world is still preparing its tariff countermeasures. Plus Google has started inserting links to new Google searches into AI overviews.

The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.

Forecasters expected tariffs would impact advertising growth projections. But that was before we knew exactly how steep these tariffs would be – and now that we do, it doesn’t bode well.

AI-equipped consumer products keep failing; why the newsletter boom might be nothing but spam; and retaliatory tariffs hit America where it hurts.

What exactly are joint business partnerships? Plus, AI chatbot responses may be susceptible to Russian propaganda.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s A ’xu Out There OpenAP, a TV audience measurement and targeting consortium backed by Fox, Viacom and NBCUniversal, selected dataxu as its go-to DMP and data match service. Read the release. Dataxu’s OneView DMP will let OpenAP members build audience segments. In using […]

Trump’s trade war is a game of high-stakes chicken that could hit advertising investment – but it’s not clear how. Escalating tariffs will affect different industries differently, but if the cost of manufacturing goods rises, CFOs are likely to shave whatever looks like a cost center. Marketing often fits that bill. On the flip side, […]