Consumers And Brands Crave The Human Touch; Google Gets Sued (Again)
Human-made creative is in again; The Atlantic accuses Google of (another) monopoly; and it turns out brands like to have a say in their sponsorships.
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The Pivot To Ecommerce Hits A Wall; Is Salesforce Walking Back Its Agentic AI Pitch?
Private equity finds ecommerce publishers aren’t worth what they used to be; Salesforce rethinks its faith in agentic AI; and CBS News accidentally encourages people to pirate its content.
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Cut Out The Tag; Of Paramount Value
Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian is acquiring The Browser Company for $610 million.
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AI Search Clickthroughs Aren’t Clicky Enough; How Content Farms Bought The Farm
Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino.
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SpotX Joins UID 2.0; Podcasts Aren't Paying Off For Spotify
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. U & Me And UID 2.0 Welcome to the Unified ID 2.0 cocktail party, SpotX. The video SSP, which is owned by RTL, is the latest company to sign up in support of UID 2.0, the open source industry initiative originally spearheaded by The […]