Tom Shields is Chief Executive Officer of yield optimization company, Yieldex. AdExchanger.com: How many participating publishers? TS: We have announced Martha Stewart Omnimedia as our first publisher partner. We are currently engaged with a number of other large publishers that we are not publicizing yet. What is your target publisher market? Can any publisher participate? […]
Michael Katz is President and Founder of InterClick. AdExchanger.com: Is it more difficult being a public company than private in the advertising industry? Does this give an advantage to your competitors? Good question, I get asked this a lot. There have been many advantages and disadvantages to being public. I think being public has provided […]
Jeremy Liew is Managing Director at Lightspeed Venture Partners, a global venture capital firm, and frequently writes on the LSVP blog. AdExchanger.com: In your April 6 LSVP blog post, you say there will be more ad networks not less. Why? JL: There are four elements that you need to be able to run a successful […]
Google’s DoubleClick announced its new vertical network solution – DoubleClick Network Builder – for large publishers who are using Dart For Publishers (DFP) and looking to juice revenues, leverage their brand name and harness the Long Tail. The “Help” section gives us the lowdown on the new GOOG tool: “In addition to providing network users […]
Nathaniel Turner is Co-Founder, President & COO of Invite Media. AdExchanger.com: What is Invite Media and how did it begin? NT: Invite has built what we call a “universal buying platform,” Bid Manager. In one sentence, Bid Manager allows an agency, ad network or media buyer to automatically buy and manage display media across multiple […]
Those crazy yield optimizers are at it again! Or, are they really ad exchanges waiting in the tall grass? First up, Yield Build. The company led by CEO Paul Edmondson has launched a new premium text ad network for publishers that optimizes Google AdSense ads in combination with somewhat exclusive Microsoft PubCenter ads and produces […]
Jarvis Coffin is the CEO of Burst Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? JC: Ad networks need to decide that the publisher is the customer and then do business with them on that basis. That means a relationship […]
The economy is in the gutter. CPMs are diving. OPA is pissed. IAB hates technology. Other acronyms are grumbling. It’s over! But, wait. Collective Media and its CEO, Joe Apprendi, just enjoyed an impressive raise of $20 million courtesy of Accel Partners and iNovia Capital. Ch-ching. Looks like someone sees value in ad networks in […]
Ken Barbieri is Vice-President of Business Development at LucidMedia Networks, Inc. and is responsible for developing and growing strategic partnerships with online publishers, advertising networks and advertising exchanges at LucidMedia. AdExchanger.com: How’s business for LucidMedia? Any momentum you can report? KB: At LucidMedia we are having a record year for revenue growth and client acquisition. […]
Looking to build a startup that makes a Facebook valuation look pedestrian? The big “opportunity” (problem!) in online display advertising is aggregating empirical data showing display’s benefits. For now, they are fairly hidden. Yet, the inevitable success of the ad exchange model and evolution into premium inventory trading depends, in part, on better engagement analytics […]
If you can’t get the consumer to the store, bring the store to the consumer. That’s what Adgregate Markets – which calls itself the “world’s leading transactional ad network” – is doing for Google’s DoubleClick and a slew of others. And it’s run by former AdECN-ers. Already a TechCrunch 50 member, Adgregate has received quite […]
Ben Barokas is co-founder and chief revenue officer at New York City-based AdMeld. AdExchanger.com: How many participating publishers does AdMeld have? Ben: AdMeld has about 50 publisher customers, including The Huffington Post and WorldNow. The rest are comprised of a variety of big names which we can’t talk about publicly just yet, but hope to […]
Rajeev Goel is CEO and Co-Founder of yield optimizer, Pubmatic based in Palo Alto, California. AdExchanger.com: How many participating publishers does Pubmatic have? Rajeev: We have over 5,500 large and medium publishers using PubMatic including eBay, Kiplinger , Inc./Fast Company, Sugar Network, United Press International, and many more. What is your target publisher market? Can […]
Div Bhansali is director of self-service products for Platform-A, and serves as product manager for Platform-A’s self-service display advertising solutions, BidPlace SB and LeadBack.com. Div came to Platform-A by way of AOL / Advertising.com, where he served as Product Development Director. AdExchanger.com: What is Platform-A’s BidPlace SB and tell us about BidPlace’s product pipeline? DB: […]
After growing its open source ad server “business” for nearly a decade, OpenX (formerly known as OpenAds, which was formerly knows as PHPads) appears to be gaining traction as well as branching out to supply publishers new tools for monetization. Yesterday the company announced impressive growth for its OpenX Hosted (Hosted) and OpenX Download (Download) […]
This is ad exchange-related news, and definitely not an April Fools’ joke. For jokes, go here. Max Kalehoff, Marketing VP at media optimizer Clickable, wrote a piece in MediaPost and on his “Attention Max” blog called, “The Endgame Of Media Buying And Selling” about the coming revolution in digital media: ad exchanges. Except he really […]
In an LA Times article last week by Dan Neil, a yield optimization company finally admitted it. “We want to be the Visa, the Nasdaq of online advertising,” said Frank Addante, Rubicon Project CEO. Yeah baby! Just come out and say it, yield optimizers – you’re ad exchanges! We won’t disown you… not here on […]
Many regional interactive marketing associations are busy with panels and symposia about digital marketing strategy and tactics – even exchanges! The Atlanta Interactive Marketing Association (AIMA – Facebook link) provided a panel to its members on ad networks and exchanges this past week that included Google and Yahoo!. Upcoming, on April 8, the IAB comes […]
After complaints about malware and pornographic ads on its network, Vizi came out with a video yesterday which addresses publisher fraud. As you may recall, Vizi claims that ad network Oridian was serving unwanted pornographic ads via the Right Media Exchange, but has since cut Oridian loose from its network chain. Ad Operations Online’s Otilia […]
BlueKai and eXelate hit the PR jackpot today with a feature article in the NY Times. Though the article written by Stephanie Clifford ends with a thud, it hits on a core reason exchanges exist and expand today. Clifford quotes BlueKai CEO, Omar Tawakol, saying, “People are realizing that it’s the data that drives the […]
Expanding its toolkit for publishers, Contextweb announced today that it will make available in-text ads for publishers on the Adsdaq exchange beginning March 31. Leveraging its contextual technology, Contextweb will enter the same space which Vibrant Media and Kontera have dominated in the recent past in a battle-contextual-royale. Contextweb’s Jay Sears explains how in-text ads […]
Today, Day 2 of Search Engine Strategies NYC, featured a collection of agency executives who discussed the current online display advertising market in a panel titled, “Pardon My Reach: A Snapshot of the Display Ad Marketplace.” With AdExchanger.com’s focus on ad exchanges, this was an opportunity to learn about agency opinion and innovations as it […]
Today’s announcement that Steve Perelman’s OnLive may have potentially disintermediated game console providers has the blogosphere a-chirping. The company has created a new compression which allows data used for online game services to be computed on distant servers – cloud computing servers – instead of through a game console or speedy, local computers. Considering the […]
From Today’s AdAge article, “Media Giants Want to Top Google Results” by Nat Ives: “You should not have a system,” one content executive said, “where those who are essentially parasites off the true producers of content benefit disproportionately.” Load the cannons! Kiss the loved ones goodbye! This is WAR! Premium publisher titans undoubtedly led by […]
It’s coming. It’s the second Google “killer app” after search advertising. It’s Google’s advertising exchanges! – the exclusive location for Google Search retargeting as long as Big G can survive the privacy tidal wave. The Evolution of the Killer App A long time ago, in an ad world far, far away… For many years, Google […]
Considering the glacial migration towards premium AND remnant inventory exchanges by the online ad industry, the attributes of social media and ad exchanges have a lot in common these days aside from the fact that social media display ad inventory is unloaded through exchanges. Whether we want to admit it or not, both mediums prominent […]
It’s been a while since we served up linkage. So, here we go – ad exchange-related news. Financial Times writer, John Gapper, says that skepticism reigns regarding online ad exchanges – only for the uninformed, John. But, opposing viewpoints are always welcome here at AdExchanger.com. Apparently, big brands and newspaper sites may “shun” the advertising […]
For the ad exchange model, liquidity and scale are factors in determining price for media. And, of course, so is data. Today, behavioral impressions are bought and sold, contextual impressions are bought and sold, etc. In the future, among several ways to trade advertising, including online display advertising, we suggest the “media profile” value. The […]
Today’s Media Post reports that yield optimizer, Pubmatic, led by CEO Rajeev Goel, is providing new tools to large publishers which he says already comprises 80% of the inventory among the 5,500 Pubmatic publishers. From Media Post’s Mark Walsh: PubMatic Premiere is aimed at publishers with more than $5 million in annual online revenue, and […]
Darren Herman of MDC Partners‘ Varick Media Management recently published his thoughts on the disintermediation of online display advertising and, by extension, ad networks. Though it cannot be said we’re in complete agreement, it is a well-conceived argument that plots a path to success for savvy ad agencies who are ready to bring ad exchange […]
