Oren Netzer is CEO of DoubleVerify, an online media verification company. AdExchanger.com: In your recent release highlighting your $3.5 million raise, you noted your impressive list of new clients. Can you provide us more detail about the trends you’re seeing in campaigns, creatives and verticals in which DoubleVerify‘s technology is being implemented? Does the economic […]
Keeping you abreast of the latest exchange news… In the New York Times, Stephanie Clifford wrote a piece entitled, “Put Ad on Web. Count Clicks. Revise” featuring the ad exchange model’s data-intensive environment with real world examples. Of note: according to NYTimes.com today – two days later – this article is still among the top […]
Don Mathis is CEO of Epic Advertising, an online performance marketing company AdExchanger.com: How has Epic Advertising fared during the economic downturn? Please share any strengths or weaknesses you’re seeing. What types of client campaigns are thriving – or not? How is creative evolving? DM: Epic Advertising has fared well due to our fundamental performance-based […]
Yes, it’s that time again. More ad exchange-related news! Kevin Lee sings the praises of search retargeting on ClickZ and encourages everyone to take advantage of Yahoo!’s offering. We could not agree more that this type of retargeting hold great promise as a killer behavioral targeting solution – especially if Google can unleash its enormous […]
Meir Zohar is CEO of data exchange, eXelate. Ad Exchanger.com: Can you provide insight on recent momentum at eXelate? Any observations due to the recent economic slump? MZ: We’re experiencing strong growth on both sides of the eXelate Targeting eXchange – buyers (ad networks and agencies) and sellers (publishers) of data. Since we’re in […]
Aaron Finn is CEO of AdReady, an advertising technology company. AdExchanger.com: Can you update us on current revenue and client momentum? Has the economy affected your business? Any surprises or trends you can share? AF: We keep growing our client base and increasing revenue, and we’re still hiring to keep up with demand. The biggest […]
Scott Symonds is General Manager of AKQA Media, Search & Analytics. AdExchanger.com: Are ad exchanges a part of digital media buying strategy at AKQA? Do you have plans for a media buying platform either in-house or outsourced? SS: We are not using ad exchanges currently but would like to as we build our performance media […]
Mike Seiman is CEO and Founder of global online ad network, CPX Interactive. AdExchanger.com: How’s CPX Interactive‘s display ad business? Any trends that you can share? MS: Our display business is strong, we are continually seeing growth not only in terms of revenue but in terms of impressions served. Obviously, seeing revenue growth in this […]
Bill Morrison and Robert Coolbrith are equity analysts at ThinkEquity Partners and recently authored a report entitled, “The Opportunity In Non-Premium Display Advertising.” AdExchanger.com: Are data exchanges the key to unlocking value in social media? Who’s getting it right in the data exchange space? BM and RB: We’ll defer the second part of your question […]
The digital “torch” is ablaze, yet it remains unclaimed. Will it be you or your company that grabs it? If you’re willing to champion the idea that opportunity for brands has arrived in the digital space, grab the torch now and run. Whether the ultimate winners end up being agencies, ad networks or a hybrid […]
Russ Fradin is CEO of Adify, a vertical ad network solutions provider. AdExchanger.com: From what I see on Twitter (@rfradin), you seem to be working as hard as ever – in spite of the “liquidity event” when Cox Enterprises bought Adify in April of 2008. Workaholic? RF: I am working as hard now as I […]
Elizabeth Blair is CEO of Brand.net. AdExchanger.com: Can you give us a sense of business momentum currently at Brand.net? Any surprises? EB: We’ve been trafficking campaigns for 12 months. Our target market is the Ad Age 100 and to date we’re right on target, with the majority of our revenue coming from that group. On […]
it’s time for more ad exchange-related news! Frank Lee posted a good summary from a recent search roundtable discussion at MediaPost’s Search Insider Summit. Panelists included Craig Danuloff, ClickEquations’ President, and Matt Greitzer, VP, Search Marketing, Razorfish. “Display: consensus is that search and display are handled by different teams/agencies because with display who you know […]
Omar Tawakol is CEO of BlueKai, an online advertising data exchange. AdExchanger.com: Can you provide insight on recent momentum at BlueKai? Any observations due to the recent economic slump? OT: We are seeing some very positive growth trends at BlueKai. The numbers of data buyers and the average spend per buyer in the system is […]
Jeff Hirsch is President and CEO of AudienceScience. AdExchanger.com: Do you agree that audience has become more important than placement? If so, what have been the key drivers? JH: I absolutely agree that the reaching right audience is the most important component of any advertising. Contextual placements are often a proxy for reaching a specific […]
Rajeev Goel is CEO of PubMatic. AdExchanger.com: What will demand‐side optimization provide for the advertiser/agency? Can you quantify performance improvements an advertiser might see in comparison to futures or reserved bidding/buying? Real time demand‐side optimization will provide advertisers and agencies with the ability to better target individual web users with the most relevant and timely […]
Jay Sears is EVP, Strategic Products & Business Development of ContextWeb, Inc. / ADSDAQ Exchange who announced their real-time bidding API recently. AdExchanger.com: What will demand-side optimization provide for the advertiser/agency? Can you quantify performance improvements an advertiser might see in comparison to futures or reserved bidding/buying? JS: More control. Very simply, real-time impression level […]
In a memorable clip from 1977 film classic Annie Hall, a young Jeff Goldblum says his one and only line into the phone, “Hello? I lost my mantra.” Transporting ahead Star Trek-style to 2009, publishers struggle with their mantra saying, “Hello? I lost my CPMs.” Demand-side voice, Rob Griffin of Media Contacts – makers of […]
Nay-sayers: ready to admit that online display advertising is not dead – it’s just getting started? In its latest Q1 earnings report, Valueclick sheds light on the growing opportunity in display as display ad revenues increased from the prior year according to PaidContent after VLCK’s earnings conference call: “Display beat expectations, gaining 2 percent to […]
Kurt Unkel is Senior Vice President of Publicis’ VivaKi Nerve Center. AdExchanger.com: What differentiates VivaKi Nerve Center from other trading platforms in the marketplace? KU: To be clear, the VivaKi Nerve Center isn’t just a trading platform. The VNC is group of digital and R&D experts committed to building pathways between clients and their most […]
We have exchanges. We have trading. We have media. And, we have data. What are we missing? How about “Real-Time Bidding,” or RTB, for short? With RTB, exchange participants have a new feature coming for the buy side which should make agency business intelligence mucky-mucks and advertisers delirious after watching the development of yield management […]
Among “Street” analysts, the team of Bill Morrison and Robert Coolbrith at ThinkEquity are alone in their thoughtful understanding of the opportunity in online display advertising – and it’s not just due to the recent bloodletting on Wall Street. Today’s release of their thorough industry report entitled, “The Opportunity In Non-Premium Display Advertising,” is no […]
Barry Lowenthal is President of kirshenbaum bond + partners‘ The Media Kitchen. AdExchanger.com: Why will measuring effectiveness as well as understanding how to monetize “earned” or social media be a key for advertising in the future? BL: Measuring effectiveness of social media is critical, if simply because money flows to the most measurable media. It’s […]
ContextWeb announced that it will allow real-time bidding on its inventory through an API. It’s unclear from the press release if the API is currently “live” to clients. Nevertheless, this could be an exciting opportunity for advertisers who will be able to optimize on the “demand” end. “With ADSDAQ’s Real Time API, the ADSDAQ Exchange […]
David Moore is the Chairman & Founder of 24/7 Real Media, a WPP company. AdExchanger.com: Doesn’t it follow that there is channel conflict between ad networks and large publisher sites with sales teams? What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? DM: […]
Jason Krebs is President of ShortTail Media. AdExchanger.com: What must ad networks do, if anything, to make sure that publishers do not feel like they’re inventory is being cannibalized? JK: The reality is they are being cannibalized by most networks. The networks make the publishers feel like they are not being cannibalized by sending them […]
Joe Zawadzki is CEO of MediaMath, a media trading solutions provider. AdExchanger.com: When “last we left” MediaMath, the New York Times had just featured you. What’s been happening over the past 9 months? Any updates you can share about traction, product line, etc.? JZ: We’ve been fortunate to continue our two-year consistent growth trajectory, despite […]
What a week! Great insight from a growing list of key industry figures in the ad exchange space on AdExchanger.com. Heady advertising technology excitement from the past week’s Ad:Tech San Francisco show. Apparently, Ad:Tech has not lost any steam in spite of the economy if the Twitter buzz is to be believed. There is a […]
Darren Herman is the Founder and President of Varick Media Management, the audience and media platform backed by MDC Partners, one of the world’s leading advertising holding companies. AdExchanger.com: Varick Media Management appears to be gaining traction according to your press release in January. Any updates? DH: Our heads have been down at VMM focusing […]
Henry Wong is Chief Executive Officer of Adgregate Markets, a transactional performance ad network. AdExchanger.com: Given you and your team’s experience (AdECN), how important is your familiarity with ad exchanges in the success of Adgregate Markets? HW: Given the experience of the management team with AdECN, we understand the value that ad exchanges can bring […]
