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Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Morgan Stanley downgrades The Trade Desk; Warner Bros. Discovery and Nielsen announce a new deal; and brands aren’t sold on virtual influencers.

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.

Transaction IDs can benefit the ecosystem, but not if they result in information asymmetry. Solutions need to be found that reduce bad duplication but do not reduce bid density.

SSPs aren’t thrilled by TTD characterizing them as “resellers”; Amazon DSP just announced a new partnership to sell Netflix inventory; and pharma brands will be subject to stricter regulations, per the FDA.

HyphaMetrics had barely taken its first steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for HyphaMetrics), CEO Joanna Drews is more than ready to get the company moving forward again.

Private equity firm Vitruvian Partners backs DeepIntent with $637 million bet on programmatic privacy-compliant health care ads.

AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and nuanced content.

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.

Judge Mehta defends his light touch in addressing Google’s search monopoly; the de minimis exemption for imports is over, and it could ding Q4 ad spend; and a whistleblower says Meta ignored WhatsApp’s privacy lapses.

On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target scalable audience segments on YouTube.

As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.

Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics.

GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.

Why is Publicis still winning?; The Dollar Shave Club gets into influencer marketing; and publishers are tossing their cultural critics aside.

On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.

Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.

BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.

When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform.

Brands don’t feel secure enough to lock in huge CTV deals outside of live sports. So what happens to all of that nonsports content spread out across streaming channels?

Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay is getting into the AI game.

The State of B2B Advertising Big Shifts. Bigger Opportunities. B2B advertising is undergoing a major transformation as brands and agencies adapt to new buyer expectations, shifting budgets, and rising demands for ROI. In this exclusive research report, AdExchanger and Multiview uncover how 200 senior brand and agency executives view today’s top challenges, the strategies delivering […]

In June, Marriott launched a new media network designed to connect its customers to relevant brands throughout the travel journey.

To QR or not to QR, that is the question. But here’s a better one: Shouldn’t TV studios first guarantee that the products featured in made-for-TV shoppable moments are ones viewers actually want?

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian is acquiring The Browser Company for $610 million.

Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case.

Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.

Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges.