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Court is back in session. And the fate of  the open internet is in the balance.

The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.

Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns.

Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.

Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.

SSPs are staring at their own demise. And it’s because, for over a decade, SSPs have positioned themselves as agnostic platforms.

The Google trial remedy phase is about to begin; not all of YouTube’s AI plans are hitting; and The Trade Desk’s Kokai pitch decks leave something to be desired.

Advertising using AI-doctored images could spark legal issues if the images are misleading. Plus: the commerce reckoning.

What will the ad tech industry look like five years from now? The audience at CIMM’s Summit earlier this week weighed in with their predictions.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  Click here to see what inspired this week’s comic!

Jimmy Kimmel Live has been suspended due to comments on Charlie Kirk; Samsung is bringing ads to your fridge; and TTD eliminates the Programmatic Table.

Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.

Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.

Last year, Shipt went hunting for a DSP, eyeing new programmatic reach and hyper-local targeting down to the ZIP code.

Pinterest’s CEO doesn’t want Google divested; most consumer spending comes from the rich; and the “Sephora kids” aren’t alright.

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

The old approach to media and measurement is no longer sustainable. AI is now embedded across every step of the media value chain, and AI is only as good as the data it’s fed.

Meta’s sparse settlement payout ends the Cambridge Analytica scandal with a whimper; Google brings dynamic host-read ads to YouTube; and HUMAN uncovers IVT hiding in mobile app downloads.

Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.

As the newly appointed CMO of Genesis Motor America, it’s Amy Marentic’s job to raise awareness for the luxury auto brand, which is fighting for market share against more well-known incumbents in the US market. To do it, she’s analyzing the data and working on a growth strategy to reach a largely untapped demo: women. Plus: Marentic’s unique origin story, from astronaut hopeful to chief marketer.

On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.

CTV, like digital display before it, is facing fraud and mislabeled information. The prevailing advice for advertisers is to go directly to the networks and streaming platforms. However, buying direct comes with a fraud risk itself.

Another day, another Google lawsuit; AI can’t be held accountable for its crimes; and the US and China have (maybe) reached a TikTok deal.

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI.

For too long, marketers have been stuck in a false dilemma: Do you want reach, or do you want relevance? Mass exposure, or accurate targeting?

Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

The FTC probes Google and Amazon over transparency in their search businesses; Walmart will only allow authorized sellers; and Perplexity’s ad business garners criticism.

On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns.

Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best practices are emerging.