Tal Jacobson

ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by […]

Longtime Google exec Stephen Yap on why he left after more than 17 years to become CRO of Perion Network: “There’s a better future out there, one that’s a lot more efficient.”