AI chatbots

ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI’s ad biz may face challenges; and in-chat shopping isn’t all it’s cracked up to be.

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.

From headline to punchline, AdExchanger’s weekly comics distill ad tech industry news into something our readers can laugh about. These are our faves of the year.

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must find new ways to monetize.

Lesser-known browser Brave comes out of the woodwork; agentic chatbots require new ad practices; and private equity can endanger both brands and publishers.

Mastercard launched an ad network; Meta plans to sell targeted ads based on engagement with its AI products; and the Washington Post is in trouble if Ad Chief Johanna Mayer-Jones departs.

The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian is acquiring The Browser Company for $610 million.

Spotlight recently partnered with Cheil UK to help the agency give its clients better insights that they can use to stand out in AI search.

Walmart Connect’s deal with The Trade Desk isn’t so exclusive anymore; Amazon is competing with everyone except publishers; and Meta’s chatbots don’t exactly inspire confidence in the company’s ability to deliver effective AI tools.

AI app marketplace Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares revenue from ads placed in these responses.

With a landmark ruling potentially forcing Google to change its business practices, who is actually likely to steal some of its search market share? And what should marketers do about it?

In today’s newsletter: Bidstack’s executive leadership buys the company back from investors; S4 Capital could be vulnerable to a hostile takeover; and Meta experiences yet another overspending glitch.

Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its Search Generative Experience, a virtual clothing try-on feature and two new AI-powered video campaigns for YouTube.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Us In, Or Cut It Out Twitter is ticked off at Microsoft over data use. Elon Musk outlined his grievances in a letter sent by his personal lawyer, Alex Spiro, to Microsoft CEO Satya Nadella on Thursday, The New York Times reports. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “The DDL Difference” The TV industry says addressability is the future. But there’s more to the picture. This upfront season, Warner Bros. Discovery is combining its addressable and data-driven linear (DDL) tech stacks. These offerings were previously separate prior to the merge of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The All-In Risk The natural state for digital media monetization isn’t 100% advertising or all subscriptions, but some balance of both. The Athletic couldn’t get by on subscriptions alone, and BuzzFeed News died on the ad-only vine. But media companies are now creating […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Missing Link Instagram now lets users link to multiple external sites from their bio page.  Sounds minor, but it’s a concession creators have begged for from virtually every social platform for years. In fact, TechCrunch reports, Instagram is only loosening the policy […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opt Out Or Copped Out? Facebook and Instagram users in the EU will be able to opt out of personalized advertising, except for broad segmentation for gender and country, The Wall Street Journal reports. Ireland’s data protection regulator fined Meta roughly $423 million […]