Aaron Goldman

ChatGPT’s initial ad rollout didn’t come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

After a few months of preparation, digital marketing tech provider Kenshoo unveiled a number of new tools this week as part of its Kenshoo Enterprise 4.7 software upgrade, including integrated organic and paid search reporting. The Israeli company, which has U.S. operations in San Francisco, New York and Chicago, as well as in China and […]