Can I Help You Find Something?; The Streaming Fortress Prison
PayPal announced plans to acquire Cymbio, a startup that helps brands improve their presence in AI searches. Plus: Hollywood seems to have forgotten how to do good movie marketing.
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Coalition of Innovative Media Measurement
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IP Address Match Rates Are a Joke – And It’s No Laughing Matter
According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)
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How To Measure TV And Video Viewership When Every Currency Is Different
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question.