AdMonsters Joins AdExchanger: New Domain, Same Publisher Ad Ops Obsession
AdMonsters is officially joining AdExchanger, unifying content under one site on AdExchanger’s domain to further connect our audiences.
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The Onion
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PODCAST: AdExchanger TalksTurning Snark Into Strategy, With The Onion
No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.
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The Onion’s CMO Peels Back The Layers Of Its Unconventional Marketing Strategy
Leila Brillson spoke with AdExchanger about The Onion’s marketing strategy and the unique challenges – and opportunities – that come with monetizing the infamous satirical news site.
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G/O Media Rides The Contextual Wave In Bid For Profitability
G/O Media introduced a new contextual targeting solution that combines first-party contextual signals and data on audience browsing behavior to create cross-site contextual segments that can be activated programmatically.
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Heard of Hacker-Pschorr? German Beer Brand Turns To The Onion To Reach The Next Generation
Craft beer has wooed away upscale beer drinkers away from imported beers, including 600-year-old beer brand Hacker-Pschorr. The German beer has been popular among German expats in Chicago and Minneapolis for the past few decades. But with the core demographic aging and dialing down its beer consumption, Hacker-Pschorr needed to look at a younger generation […]
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How Univision Is Plotting Programmatic Data Expansion
Univision is doubling down on programmatic tech and talent to support its larger multiplatform strategy. Following its June launch of Mosaico Trading, a business division staffed by about a dozen dedicated to programmatic advertising and audience data, Univision made three key hires to support the unit. One was David Katz, who joined Univision as VP […]