lawsuit Archives | AdExchanger https://www.adexchanger.com/tag/lawsuit/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 02 Dec 2025 04:31:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png lawsuit Archives | AdExchanger https://www.adexchanger.com/tag/lawsuit/ 32 32 DoubleVerify CEO Mark Zagorski: ‘No One Roots For The Referee’ https://www.adexchanger.com/brand-safety/doubleverify-ceo-mark-zagorski-no-one-roots-for-the-referee/ Mon, 19 May 2025 15:08:26 +0000 https://www.adexchanger.com/?p=435619 Last week, DoubleVerify sued Adalytics over a report it published in March, which claimed that DV and others failed to block traffic from declared bots. Declared bots should be relatively easy to spot, since they openly identify themselves to sites and services. In its suit, DoubleVerify contends that Adalytics defamed the company by implying its […]

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]]> M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath https://www.adexchanger.com/the-big-story/ma-mania-the-latest-on-oracle-tiktok-and-the-alphonso-lg-ads-aftermath/ Fri, 21 Mar 2025 09:00:30 +0000 https://www.adexchanger.com/?p=430697 Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.

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]]> Alphonso’s Founders Win Their Three-Year Legal Battle Against LG Electronics And Prep For An IPO https://www.adexchanger.com/tv-2/alphonsos-founders-win-their-three-year-legal-battle-against-lg-electronics-and-prep-for-an-ipo/ Wed, 19 Mar 2025 17:18:10 +0000 https://www.adexchanger.com/?p=430609 It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end of Q2. And when it does, Ashish Chordia knows just what’s he’s gonna wear. A branded Alphonso t-shirt, which he’s been saving for over a decade for that very […]

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]]> Kochava Wins Its Motion To Dismiss The FTC’s Location-Tracking Lawsuit https://www.adexchanger.com/privacy/kochava-wins-its-motion-to-dismiss-the-ftcs-location-tracking-lawsuit/ Fri, 05 May 2023 14:29:36 +0000 https://www.adexchanger.com/?p=372222 “Esto perpetua” – let it be perpetual, in Latin – is the state motto of Idaho, but it doesn’t apply to the Federal Trade Commission’s lawsuit against Kochava. A federal judge in Idaho rejected the FTC’s suit on Thursday in a 35-page filing that grants Kochava’s February motion to dismiss and gives the FTC an opportunity […]

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]]> Alphonso’s Founders Are Suing LG Electronics For Board-Related Shenanigans https://www.adexchanger.com/tv-2/alphonsos-founders-are-suing-lg-electronics-for-board-related-shenanigans/ Wed, 05 Apr 2023 15:33:39 +0000 https://www.adexchanger.com/?p=369422 The corporate drama continues at LG Ads. Alphonso’s founders – including several who were unceremoniously booted from the company in December –  along with a group of minority shareholders are suing South Korean electronics manufacturer LG and Zenith, its US R&D subsidiary, over alleged board malfeasance. LG acquired TV data measurement provider Alphonso in January […]

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]]> Comic: When Ad Tech Meets Legalese https://www.adexchanger.com/comic-strip/comic-when-ad-tech-meets-legalese/ Fri, 27 Jan 2023 05:15:25 +0000 https://www.adexchanger.com/?p=357731 A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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]]> Why Did The FTC Fixate On Kochava? We Asked Kochava’s CEO https://www.adexchanger.com/privacy/why-did-the-ftc-fixate-on-kochava-we-asked-kochavas-ceo/ Mon, 03 Oct 2022 12:00:51 +0000 https://www.adexchanger.com/?p=259322 There are two sides to every story and two sides to every lawsuit. In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava, accusing the company of selling sensitive geolocation data. The lawsuit wasn’t a bolt from the blue. The FTC had approached Kochava the month before, in July, with a […]

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]]> The FTC Spells Out Why It Zeroed In On Kochava https://www.adexchanger.com/privacy/the-ftc-spells-out-why-it-zeroed-in-on-kochava/ Wed, 21 Sep 2022 13:45:46 +0000 https://www.adexchanger.com/?p=256167 In the weeks since the Federal Trade Commission sued Kochava in late August for allegedly selling sensitive geolocation data, some have wondered: Why Kochava? Kochava isn’t the only ad tech company with a location data business. And it arguably has (well, had) a lower profile than SafeGraph, for example, which has been excoriated in the […]

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]]> You Can Accuse Oracle Of A Lot Of Things, But Having Detailed Profiles On ‘5 Billion’ People Isn’t One Of Them https://www.adexchanger.com/privacy/you-can-accuse-oracle-of-a-lot-of-things-but-having-detailed-profiles-on-5-billion-people-isnt-one-of-them/ Thu, 15 Sep 2022 10:00:48 +0000 https://www.adexchanger.com/?p=253766 Oracle is big. Huge. It’s one of the largest enterprise software cloud service providers in the world and one of the largest data brokers in the US. It employs around 143,000 people, generated more than $42 billion in revenue during its fiscal year 2022 and has made more than 100 acquisitions over the years, including […]

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]]> The FTC Sues Kochava For ‘Selling’ Sensitive Location Data https://www.adexchanger.com/privacy/the-ftc-sues-kochava-for-selling-sensitive-location-data/ Mon, 29 Aug 2022 17:18:00 +0000 https://www.adexchanger.com/?p=251351 The Federal Trade Commission sued Kochava on Monday for allegedly selling visitation data tied to abortion clinics, mental health facilities, places of worship, domestic abuse shelters and other sensitive locations. The FTC’s complaint (click here to read it in full) claims that Kochava acquires and sells precise geolocation data associated with mobile ad IDs “in […]

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