:

ARCHIVE FOR:

Alessandro Paluzzi

Daily News Roundup

When Performance Brands Invade TV; Subscription Conniptions

BY AdExchanger// January 28th, 2026

Big TV’s shift to programmatic brings in the performance brands; Meta rolls out premium subscriptions for Instagram, Facebook and WhatsApp; and Yahoo enters the crowded AI search market.
Ad Exchange News

Snapchat Tests Subs To Make Up Lost iOS Ad Revenue; Big Things Come In Short Packages

BY AdExchanger// June 21st, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One Plus One Plus One Plus One Plus … Snapchat is testing a paid subscription service called … wait for it … Snapchat+. It would cost about $5 per month or $50 per year. Details were first posted to Twitter by mobile researcher Alessandro […]