Andrew Byrd, Author at AdExchanger https://www.adexchanger.com/author/abyrd/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 30 Jan 2026 17:22:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Andrew Byrd, Author at AdExchanger https://www.adexchanger.com/author/abyrd/ 32 32 For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly https://www.adexchanger.com/publishers/for-ancestry-the-biggest-first-party-data-challenge-is-knowing-how-to-use-it-responsibly/ https://www.adexchanger.com/publishers/for-ancestry-the-biggest-first-party-data-challenge-is-knowing-how-to-use-it-responsibly/#respond Wed, 28 Jan 2026 14:48:47 +0000 https://www.adexchanger.com/?p=450911 Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions more complicated. Ancestry’s ad ops team has a wealth of deeply personal user data to draw from, including a logged-in user base for […]

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]]> https://www.adexchanger.com/publishers/for-ancestry-the-biggest-first-party-data-challenge-is-knowing-how-to-use-it-responsibly/feed/ 0 AdMonsters Joins AdExchanger: New Domain, Same Publisher Ad Ops Obsession https://www.adexchanger.com/publishers/admonsters-joins-adexchanger-new-domain-same-publisher-ad-ops-obsession/ https://www.adexchanger.com/publishers/admonsters-joins-adexchanger-new-domain-same-publisher-ad-ops-obsession/#respond Fri, 23 Jan 2026 14:30:04 +0000 https://www.adexchanger.com/?p=450729 Over the years, many people have been surprised to learn that AdMonsters and AdExchanger have the same owner, Access Intelligence. But, in fact, we’ve been joining forces behind the scenes for some time. And since last spring, we’ve been sharing the same editors, joining the same team meetings and bringing our backend together. So now […]

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]]> https://www.adexchanger.com/publishers/admonsters-joins-adexchanger-new-domain-same-publisher-ad-ops-obsession/feed/ 0 A Win For Open Standards: Amazon’s Prebid Adapter Goes Live https://www.adexchanger.com/publishers/a-win-for-open-standards-amazons-prebid-adapter-goes-live/ https://www.adexchanger.com/publishers/a-win-for-open-standards-amazons-prebid-adapter-goes-live/#respond Wed, 21 Jan 2026 14:00:29 +0000 https://www.adexchanger.com/?p=450533 When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for open standards over controlled, proprietary integrations. Now, Amazon’s promise to support a more collaborative programmatic ecosystem has gotten a little closer to reality: The APS Prebid adapter is available for open beta testing, APS announced […]

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