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Ancestry.com

Publishers

For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly

BY Andrew Byrd// January 28th, 2026

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can complicate monetization decisions. Ancestry can attest to that.
Advertiser

Independence Drives Performance At Ancestry.com

BY Kelly Liyakasa// July 15th, 2014

Genealogy services company Ancestry.com caters to more than 2.7 million worldwide subscribers keen on discovering their family histories. Founded in 1983, the $586-million company has been digitizing and indexing historical records since 1996 and has a bevy of user-generated content created by its registered user base, including 60 million family trees and more than 6 […]