Data Privacy Roundup Archives | AdExchanger

Inside The Mind Of A Former Privacy Regulator

Allison Schiff — Tue, 20 Jan 2026 06:00:58 +0000

How do privacy regulators decide which companies to poke? Often, it’s a consumer complaint. Other times, it’s a headline. And, sometimes, it’s just personal. Regulators are consumers, too, after all. But it’s important to remember that every brush with a regulator doesn’t turn into a full-blown case, said privacy attorney Tyler Bridegan, and he would […]

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Don’t Let These Privacy Shifts Blindside You In 2026

Allison Schiff — Mon, 05 Jan 2026 06:00:20 +0000

Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its backup plan and not even launch a planned choice prompt for cookies in its browser. By October, the Privacy Sandbox was all but kaput. The UK’s Competition and Markets Authority released Google from its Privacy […]

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Call It A Comeback For Telco Ad Tech?

Allison Schiff — Mon, 08 Dec 2025 06:00:45 +0000

Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled gardens by acquiring ad tech assets of their own. The deals just kept piling up. Verizon shelled out a combined $9 billion to […]

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A Programmatic ‘Kill Switch’? Why Google’s ‘RTB Control’ Isn’t Sparking Panic

Allison Schiff — Mon, 17 Nov 2025 06:00:12 +0000

In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information with third parties without consent – by promising to build a tool that stops any personal data from leaking into ad auctions. In short, it’s like an off switch for programmatic personalization. Huge deal, right? It begs […]

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Goodbye, Legalese. Hello, Easy Privacy Fixes?

Allison Schiff — Mon, 03 Nov 2025 06:00:29 +0000

We’ve all heard of the “privacy paradox.” People insist that privacy matters to them, expressing a strong desire to protect their personal data. Yet they readily share information, either for the sake of convenience or in exchange for a minimal reward. Their words seem to belie their actions. But there’s a reason for this contradiction. […]

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How M&C Saatchi Is Navigating Marketing Measurement Without User-Level Data

Allison Schiff — Mon, 20 Oct 2025 05:00:15 +0000

If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But not only is “a plethora of measurement approaches” overwhelming clients, he said – from media mix modeling and geo-lift testing for incrementality to brand lift studies […]

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Putting UID2 Under the Legal Microscope

Allison Schiff — Mon, 06 Oct 2025 05:00:02 +0000

You know that feeling when you try to develop a post-cookie, privacy-focused advertising identifier but you end up getting sued for allegedly “secretly harvesting and monetizing directly identifiable user data from millions of US residents without their knowledge”? In late March, The Trade Desk was hit with a pair of class-action lawsuits in California, which […]

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FTC Consumer Protection Chief: No Easy Answers On Privacy, ‘Only Trade-Offs’

Allison Schiff — Mon, 22 Sep 2025 05:00:43 +0000

Privacy isn’t binary. Data can be considered either highly private or not, depending on the context in which it’s shared and each individual’s personal preferences, said Chris Mufarrige, director of the Federal Trade Commission’s Bureau of Consumer Protection, speaking at the NAD’s annual conference in Washington, DC, earlier this week. Any framework for privacy protection […]

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How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers

Allison Schiff — Mon, 08 Sep 2025 05:00:13 +0000

When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform. But that’s exactly what happened – and it was a surprisingly logical transition, according to Adam Putterman, CMO of Ours Privacy, the CDP business that emerged from Ours […]

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Meet The Crypto-Powered Search Engine That Doesn’t Care Who You Are

Allison Schiff — Mon, 25 Aug 2025 05:00:31 +0000

Search and ye shall … most likely be tracked. But a growing number of people want to search without leaving a trail, which is why privacy-focused search engines like DuckDuckGo and Brave Search are gaining more traction. DuckDuckGo, for example, is now the fifth most popular search engine worldwide as of July, according to Statcounter. […]

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