Agencies Archives | AdExchanger

CES 2026: For Monks, AI-Powered Personalization Is Key

Victoria McNally — Thu, 15 Jan 2026 14:10:23 +0000

For the team at Monks, one of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical.

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Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams

James Hercher — Wed, 03 Dec 2025 12:25:10 +0000

Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out admins for weeks or even months. That’s according to three ad buyers who spoke with AdExchanger anonymously for fear of potential reprisals by Google. This […]

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Digital Agency Incubeta Acquires AI Consultancy RocketSource

Joanna Gerber — Tue, 09 Sep 2025 10:00:31 +0000

Agencies are being rocked by the rise of AI. The solution? Bring on more humans. No, seriously. On Tuesday, digital agency Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics. The price of the deal was not disclosed. The traditional agency business […]

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MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz

James Hercher — Mon, 18 Aug 2025 15:06:17 +0000

What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results. The company went to market last year, after co-founders […]

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Q2: IPG Continues Its Slight Decline As It Prepares To Get Eaten By Omnicom

Victoria McNally — Tue, 22 Jul 2025 15:55:38 +0000

During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.

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Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies

Victoria McNally — Thu, 17 Jul 2025 05:00:03 +0000

The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.

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Q2: Omnicom Says Its Merger With IPG Will Happen Any Day Now, Promise

Victoria McNally — Tue, 15 Jul 2025 23:02:21 +0000

Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of this year.

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Here’s What Ad Buyers Took Away From The 2025 TV Upfront Season

Victoria McNally — Mon, 19 May 2025 16:53:28 +0000

Between TV upfronts last week and the IAB’s Newfronts the week before that, it’s been a jam-packed and star-studded fortnight’s worth of pitches to the advertising industry. But now that all the dust and confetti has settled, negotiations between marketers, agencies, networks and streamers are only just getting started.

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Omnicom Is Off To A “Good Start” On What’s Likely To Be An Unstable Year

Victoria McNally — Tue, 15 Apr 2025 23:15:54 +0000

Omnicom Group CEO John Wren told investors during Tuesday’s earnings report that the first quarter represented a “good start to the year” for the ad agency holdco.

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Horizon’s Night Market Adds Jason Colon, Former Publicis Retail Media Leader

James Hercher — Mon, 14 Apr 2025 15:23:16 +0000

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled a portfolio of data and ad tech, including Profitero, Epsilon and CitrusAd, and Wall Street investors like the strategy. Jason Colon, until recently Publicis’ EVP and managing director of retail media, told […]

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