Joanna Gerber, Author at AdExchanger https://www.adexchanger.com/author/jgerber/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 29 Jan 2026 17:31:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Joanna Gerber, Author at AdExchanger https://www.adexchanger.com/author/jgerber/ 32 32 What’s Next For ChatGPT Ads: The Facts And The Theories https://www.adexchanger.com/ai/whats-next-for-chatgpt-ads-the-facts-and-the-theories/ https://www.adexchanger.com/ai/whats-next-for-chatgpt-ads-the-facts-and-the-theories/#respond Thu, 29 Jan 2026 17:31:01 +0000 https://www.adexchanger.com/?p=450997 Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a new channel entirely?

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]]> https://www.adexchanger.com/ai/whats-next-for-chatgpt-ads-the-facts-and-the-theories/feed/ 0 New Tool From AirOps Looks At Search Performance From Every Angle https://www.adexchanger.com/platforms/new-tool-from-airops-looks-at-search-performance-from-every-angle/ https://www.adexchanger.com/platforms/new-tool-from-airops-looks-at-search-performance-from-every-angle/#respond Tue, 27 Jan 2026 11:30:53 +0000 https://www.adexchanger.com/?p=450828 AirOps' new Page360 platform helps brands update their content to better perform across traditional search, AI search and online forums.

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]]> https://www.adexchanger.com/platforms/new-tool-from-airops-looks-at-search-performance-from-every-angle/feed/ 0 What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation https://www.adexchanger.com/ai/what-we-know-chatgpt-is-launching-ads-the-rest-is-speculation/ https://www.adexchanger.com/ai/what-we-know-chatgpt-is-launching-ads-the-rest-is-speculation/#respond Thu, 22 Jan 2026 14:05:48 +0000 https://www.adexchanger.com/?p=450615 ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

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]]> https://www.adexchanger.com/ai/what-we-know-chatgpt-is-launching-ads-the-rest-is-speculation/feed/ 0 How Betterment Used A Custom Bidding Script To Refine Its Ad Strategy https://www.adexchanger.com/platforms/how-betterment-used-a-custom-bidding-script-to-refine-its-ad-strategy/ https://www.adexchanger.com/platforms/how-betterment-used-a-custom-bidding-script-to-refine-its-ad-strategy/#respond Wed, 21 Jan 2026 05:03:59 +0000 https://www.adexchanger.com/?p=450517 Adswerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

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]]> https://www.adexchanger.com/platforms/how-betterment-used-a-custom-bidding-script-to-refine-its-ad-strategy/feed/ 0 Partnerize Wants To Reimagine Affiliate Attribution – And It Doesn’t Involve Clicks https://www.adexchanger.com/publishers/partnerize-wants-to-reimagine-affiliate-attribution-and-it-doesnt-involve-clicks/ Wed, 14 Jan 2026 06:00:12 +0000 https://www.adexchanger.com/?p=450186 Traffic is down, but publisher content is still driving purchases. Partnerize's new attribution model lets publishers see what's working and strike fair compensation deals.

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]]> Turning Snark Into Strategy, With The Onion https://www.adexchanger.com/adexchanger-talks/turning-snark-into-strategy-with-the-onion/ Tue, 13 Jan 2026 11:00:17 +0000 https://www.adexchanger.com/?p=450139 No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.

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]]> This Startup Says Good Isn’t Good Enough To Win The AI Search Game https://www.adexchanger.com/ai/this-startup-says-good-isnt-good-enough-to-win-the-ai-search-game/ Tue, 13 Jan 2026 06:00:47 +0000 https://www.adexchanger.com/?p=450130 Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to better rank.

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]]> Your ‘First Of Its Kind’ AI Platform Probably Isn’t The First – And You Don’t Have To Pretend It Is https://www.adexchanger.com/data-driven-thinking/your-first-of-its-kind-ai-platform-probably-isnt-the-first-and-you-dont-have-to-pretend-it-is/ Thu, 08 Jan 2026 06:00:07 +0000 https://www.adexchanger.com/?p=449585 Don't ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ways to stand out.

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]]> CTV Ad Platform tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite https://www.adexchanger.com/platforms/pinterest-owned-tvscientific-gets-closer-to-the-bidstream-with-openxs-new-api-suite/ Tue, 06 Jan 2026 13:00:12 +0000 https://www.adexchanger.com/?p=449826 OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.

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]]> Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers https://www.adexchanger.com/marketers/optables-new-agent-aims-to-ease-the-ad-planning-load-for-publishers/ Mon, 05 Jan 2026 16:00:34 +0000 https://www.adexchanger.com/?p=449592 Publishers can reach relevant audiences at scale and with greater specificity through Optable's new planner agent.

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